Hardware / wholesale · Cebu City
Basak Hardware Supply
A 40-year-old hardware supplier put its price list online and turned Viber quotation chaos into a searchable catalogue with instant quote requests.
- Package
- Business
- Timeline
- 3 na linggo hanggang launch
- Industry
- Hardware / wholesale
The challenge
Contractors messaged Viber for prices all day. Staff answered the same questions dozens of times, quotations were typed by hand in Word, and there was no record of what was quoted to whom.
Before and after
Dati
- Walang online presyo, puro Viber tanong
- Quotations hand-typed sa Word
- Walang record ng na-quote
- Mabagal ang site sa mobile data
- Paulit-ulit na tanong araw-araw
Ngayon
- Searchable catalogue, 1,900 SKUs
- Quote cart — isang reply na lang
- Bawat quote may record at history
- Bumukas agad kahit 3G
- Chat desk sumasagot 24/7
What we built
- Published a searchable catalogue with SKUs, units and clear price tiers.
- Added a quote-request cart: contractors build a list, staff confirm in one reply.
- Made the whole site usable on a slow 3G connection and a five-year-old phone.
- Kept the trade counter number off the site — enquiries route to one shared inbox.
Results
-71%
Repeat price enquiries
Viber volume, month over month
12 min
Average quote turnaround
Down from ~2 hours
+27%
Quote-to-order rate
Faster replies win more jobs
1,900
SKUs published
With units and tiered pricing
“Ang contractor mismo ang gumagawa ng listahan niya. Kami na lang ang mag-confirm — ang bilis.”
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