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How we approach cheap hosting resellers
Cheap hosting resellers sounds like a big project until you break it into the three decisions that actually matter.
Jul 23, 2026 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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The complete guide to hiring an agency versus a studio
Most of the advice on hiring an agency versus a studio is written for companies with a marketing department. This one is written for the rest of us.
Jul 18, 2026 · 3 min read
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What 'all-inclusive' should mean: what actually works
Most of the advice on what 'all-inclusive' should mean is written for companies with a marketing department. This one is written for the rest of us.
Jul 1, 2026 · 3 min read
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A month of template packs versus custom design: what changed
Most of the advice on template packs versus custom design is written for companies with a marketing department. This one is written for the rest of us.
Jun 26, 2026 · 3 min read
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The quiet details behind Wix, Squarespace and the trade-offs
There is a cheap way, a fast way and a good way to handle Wix, Squarespace and the trade-offs. Here is how we pick.
Jun 21, 2026 · 3 min read
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App builders versus real builds: our field notes
There is a cheap way, a fast way and a good way to handle app builders versus real builds. Here is how we pick.
Jun 4, 2026 · 3 min read
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How to compare options for Shopify versus a custom store
There is a cheap way, a fast way and a good way to handle Shopify versus a custom store. Here is how we pick.
May 30, 2026 · 3 min read
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Quote comparisons, line by line: the beginner's roadmap
We keep answering the same questions about quote comparisons, line by line, so we wrote the long version down once.
May 13, 2026 · 3 min read
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A better workflow for freelance marketplaces, honestly
Most of the advice on freelance marketplaces, honestly is written for companies with a marketing department. This one is written for the rest of us.
May 8, 2026 · 3 min read
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Before and after: web studios versus DIY builders
Most of the advice on web studios versus DIY builders is written for companies with a marketing department. This one is written for the rest of us.
May 3, 2026 · 3 min read
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No-code tools and their ceilings in one weekend
Most of the advice on no-code tools and their ceilings is written for companies with a marketing department. This one is written for the rest of us.
Apr 16, 2026 · 3 min read
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WordPress maintenance costs on a small budget
There is a cheap way, a fast way and a good way to handle WordPress maintenance costs. Here is how we pick.
Apr 11, 2026 · 3 min read
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Common mistakes with cheap hosting resellers
There is a cheap way, a fast way and a good way to handle cheap hosting resellers. Here is how we pick.
Mar 25, 2026 · 3 min read
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Hiring an agency versus a studio in real life, not in theory
We keep answering the same questions about hiring an agency versus a studio, so we wrote the long version down once.
Mar 20, 2026 · 3 min read
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The complete guide to what 'all-inclusive' should mean
Most of the advice on what 'all-inclusive' should mean is written for companies with a marketing department. This one is written for the rest of us.
Mar 3, 2026 · 3 min read
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Template packs versus custom design and the customer's point of view
Template packs versus custom design sounds like a big project until you break it into the three decisions that actually matter.
Feb 26, 2026 · 3 min read
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Wix, Squarespace and the trade-offs without hiring a big team
Every month a client asks us about Wix, Squarespace and the trade-offs. The short answer is: start smaller than you think.
Feb 21, 2026 · 3 min read
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The quiet details behind app builders versus real builds
App builders versus real builds sounds like a big project until you break it into the three decisions that actually matter.
Feb 4, 2026 · 3 min read
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Shopify versus a custom store and why timing matters
Every month a client asks us about Shopify versus a custom store. The short answer is: start smaller than you think.
Jan 30, 2026 · 3 min read
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How to compare options for quote comparisons, line by line
Most of the advice on quote comparisons, line by line is written for companies with a marketing department. This one is written for the rest of us.
Jan 13, 2026 · 3 min read
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What nobody tells you about freelance marketplaces, honestly
Most of the advice on freelance marketplaces, honestly is written for companies with a marketing department. This one is written for the rest of us.
Jan 8, 2026 · 3 min read
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Is web studios versus DIY builders worth it in 2026?
Web studios versus DIY builders sounds like a big project until you break it into the three decisions that actually matter.
Jan 3, 2026 · 3 min read
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Before and after: no-code tools and their ceilings
Every month a client asks us about no-code tools and their ceilings. The short answer is: start smaller than you think.
Dec 17, 2025 · 3 min read
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A simple checklist for WordPress maintenance costs
We keep answering the same questions about WordPress maintenance costs, so we wrote the long version down once.
Dec 12, 2025 · 3 min read
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