Life & culture
Learning to code later in life, explained for non-technical owners
We keep answering the same questions about learning to code later in life, so we wrote the long version down once.
Aug 5, 2026 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Digital
Landing page A/B tests in real life, not in theory
We keep answering the same questions about landing page A/B tests, so we wrote the long version down once.
Aug 4, 2026 · 3 min read
Websites
Planning contact pages without phone tag for a busy season
Most of the advice on contact pages without phone tag is written for companies with a marketing department. This one is written for the rest of us.
Aug 3, 2026 · 3 min read
Food & drink
From idea to launch with farmers market storytelling
Most of the advice on farmers market storytelling is written for companies with a marketing department. This one is written for the rest of us.
Aug 2, 2026 · 3 min read
Mobile apps
Native versus cross-platform apps in one weekend
We keep answering the same questions about native versus cross-platform apps, so we wrote the long version down once.
Aug 1, 2026 · 3 min read
Business
Cash flow for seasonal shops: what actually works
Cash flow for seasonal shops sounds like a big project until you break it into the three decisions that actually matter.
Jul 31, 2026 · 3 min read
Digital
How long brand voice in five sentences really takes
Brand voice in five sentences sounds like a big project until you break it into the three decisions that actually matter.
Jul 30, 2026 · 3 min read
Websites
Restaurant menus on the web: the beginner's roadmap
We keep answering the same questions about restaurant menus on the web, so we wrote the long version down once.
Jul 29, 2026 · 3 min read
Food & drink
Questions to ask before starting coffee shop regulars
We keep answering the same questions about coffee shop regulars, so we wrote the long version down once.
Jul 28, 2026 · 3 min read
Web apps
Webhooks and payment reconciliation on a small budget
Every month a client asks us about webhooks and payment reconciliation. The short answer is: start smaller than you think.
Jul 27, 2026 · 3 min read
Business
A month of one-person operations: what changed
One-person operations sounds like a big project until you break it into the three decisions that actually matter.
Jul 26, 2026 · 3 min read
Digital
Why short-form video for service brands keeps coming up in client calls
There is a cheap way, a fast way and a good way to handle short-form video for service brands. Here is how we pick.
Jul 25, 2026 · 3 min read
Websites
A better workflow for accessible colour contrast
There is a cheap way, a fast way and a good way to handle accessible colour contrast. Here is how we pick.
Jul 24, 2026 · 3 min read
Compare
How we approach cheap hosting resellers
Cheap hosting resellers sounds like a big project until you break it into the three decisions that actually matter.
Jul 23, 2026 · 3 min read
Web apps
Where search that finds the right thing is heading next
We keep answering the same questions about search that finds the right thing, so we wrote the long version down once.
Jul 22, 2026 · 3 min read
Travel
The quiet details behind airport wifi survival
There is a cheap way, a fast way and a good way to handle airport wifi survival. Here is how we pick.
Jul 21, 2026 · 3 min read
Mobile apps
Small wins that add up in app store screenshots that sell
There is a cheap way, a fast way and a good way to handle app store screenshots that sell. Here is how we pick.
Jul 20, 2026 · 3 min read
Websites
Before and after: one-page websites for small studios
Most of the advice on one-page websites for small studios is written for companies with a marketing department. This one is written for the rest of us.
Jul 19, 2026 · 3 min read
Compare
The complete guide to hiring an agency versus a studio
Most of the advice on hiring an agency versus a studio is written for companies with a marketing department. This one is written for the rest of us.
Jul 18, 2026 · 3 min read
Web apps
Client portals for a first-time owner
We keep answering the same questions about client portals, so we wrote the long version down once.
Jul 17, 2026 · 3 min read
Travel
Road trips and playlists and why timing matters
Most of the advice on road trips and playlists is written for companies with a marketing department. This one is written for the rest of us.
Jul 16, 2026 · 3 min read
Mobile apps
The honest cost of app icons that stand out
Every month a client asks us about app icons that stand out. The short answer is: start smaller than you think.
Jul 15, 2026 · 3 min read
Life & culture
9 lessons we learned about side projects that stay fun
There is a cheap way, a fast way and a good way to handle side projects that stay fun. Here is how we pick.
Jul 14, 2026 · 3 min read
Digital
Referral programs that work and the customer's point of view
Every month a client asks us about referral programs that work. The short answer is: start smaller than you think.
Jul 13, 2026 · 3 min read
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