Digital
Landing page A/B tests in real life, not in theory
We keep answering the same questions about landing page A/B tests, so we wrote the long version down once.
Aug 4, 2026 · 3 min read
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Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
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Digital
How long brand voice in five sentences really takes
Brand voice in five sentences sounds like a big project until you break it into the three decisions that actually matter.
Jul 30, 2026 · 3 min read
Digital
Why short-form video for service brands keeps coming up in client calls
There is a cheap way, a fast way and a good way to handle short-form video for service brands. Here is how we pick.
Jul 25, 2026 · 3 min read
Digital
Referral programs that work and the customer's point of view
Every month a client asks us about referral programs that work. The short answer is: start smaller than you think.
Jul 13, 2026 · 3 min read
Digital
Cookie banners and consent without hiring a big team
Most of the advice on cookie banners and consent is written for companies with a marketing department. This one is written for the rest of us.
Jul 8, 2026 · 3 min read
Digital
From idea to launch with analytics that answer one question
We keep answering the same questions about analytics that answer one question, so we wrote the long version down once.
Jul 3, 2026 · 3 min read
Digital
Questions to ask before starting SEO for a brand-new site
We keep answering the same questions about SEO for a brand-new site, so we wrote the long version down once.
Jun 28, 2026 · 3 min read
Digital
Newsletters for tiny audiences and why timing matters
We keep answering the same questions about newsletters for tiny audiences, so we wrote the long version down once.
Jun 16, 2026 · 3 min read
Digital
Content calendars you'll keep for people who hate jargon
Every month a client asks us about content calendars you'll keep. The short answer is: start smaller than you think.
Jun 11, 2026 · 3 min read
Digital
Email lists that don't feel salesy, explained for non-technical owners
We keep answering the same questions about email lists that don't feel salesy, so we wrote the long version down once.
Jun 6, 2026 · 3 min read
Digital
What nobody tells you about customer support that scales
Most of the advice on customer support that scales is written for companies with a marketing department. This one is written for the rest of us.
May 25, 2026 · 3 min read
Digital
Is logo files and where they belong worth it in 2026?
There is a cheap way, a fast way and a good way to handle logo files and where they belong. Here is how we pick.
May 20, 2026 · 3 min read
Digital
9 lessons we learned about paid ads on a small budget
There is a cheap way, a fast way and a good way to handle paid ads on a small budget. Here is how we pick.
May 15, 2026 · 3 min read
Digital
A simple checklist for AI search and getting cited
There is a cheap way, a fast way and a good way to handle AI search and getting cited. Here is how we pick.
Apr 28, 2026 · 3 min read
Digital
Reviews and social proof: a short, practical primer
We keep answering the same questions about reviews and social proof, so we wrote the long version down once.
Apr 23, 2026 · 3 min read
Digital
Planning local search and map listings for a busy season
We keep answering the same questions about local search and map listings, so we wrote the long version down once.
Apr 18, 2026 · 3 min read
Digital
Where landing page A/B tests is heading next
We keep answering the same questions about landing page A/B tests, so we wrote the long version down once.
Apr 6, 2026 · 3 min read
Digital
Brand voice in five sentences for a first-time owner
Most of the advice on brand voice in five sentences is written for companies with a marketing department. This one is written for the rest of us.
Apr 1, 2026 · 3 min read
Digital
Five tools we trust for short-form video for service brands
Short-form video for service brands sounds like a big project until you break it into the three decisions that actually matter.
Mar 27, 2026 · 3 min read
Digital
How long referral programs that work really takes
We keep answering the same questions about referral programs that work, so we wrote the long version down once.
Mar 15, 2026 · 3 min read
Digital
Why cookie banners and consent keeps coming up in client calls
We keep answering the same questions about cookie banners and consent, so we wrote the long version down once.
Mar 10, 2026 · 3 min read
Digital
Small wins that add up in analytics that answer one question
Every month a client asks us about analytics that answer one question. The short answer is: start smaller than you think.
Mar 5, 2026 · 3 min read
Digital
The honest cost of SEO for a brand-new site
SEO for a brand-new site sounds like a big project until you break it into the three decisions that actually matter.
Feb 28, 2026 · 3 min read
Digital
From idea to launch with newsletters for tiny audiences
We keep answering the same questions about newsletters for tiny audiences, so we wrote the long version down once.
Feb 16, 2026 · 3 min read
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