Websites
Planning contact pages without phone tag for a busy season
Most of the advice on contact pages without phone tag is written for companies with a marketing department. This one is written for the rest of us.
Aug 3, 2026 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
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Websites
Restaurant menus on the web: the beginner's roadmap
We keep answering the same questions about restaurant menus on the web, so we wrote the long version down once.
Jul 29, 2026 · 3 min read
Websites
A better workflow for accessible colour contrast
There is a cheap way, a fast way and a good way to handle accessible colour contrast. Here is how we pick.
Jul 24, 2026 · 3 min read
Websites
Before and after: one-page websites for small studios
Most of the advice on one-page websites for small studios is written for companies with a marketing department. This one is written for the rest of us.
Jul 19, 2026 · 3 min read
Websites
Five tools we trust for why your homepage hero matters
Every month a client asks us about why your homepage hero matters. The short answer is: start smaller than you think.
Jul 12, 2026 · 3 min read
Websites
Real estate listing pages: myths and reality
Most of the advice on real estate listing pages is written for companies with a marketing department. This one is written for the rest of us.
Jul 7, 2026 · 3 min read
Websites
Web fonts that load fast in one weekend
There is a cheap way, a fast way and a good way to handle web fonts that load fast. Here is how we pick.
Jul 2, 2026 · 3 min read
Websites
Choosing a domain name you won't regret on a small budget
Choosing a domain name you won't regret sounds like a big project until you break it into the three decisions that actually matter.
Jun 27, 2026 · 3 min read
Websites
The honest cost of pricing pages that answer questions
Most of the advice on pricing pages that answer questions is written for companies with a marketing department. This one is written for the rest of us.
Jun 15, 2026 · 3 min read
Websites
Common mistakes with portfolio sites for photographers
There is a cheap way, a fast way and a good way to handle portfolio sites for photographers. Here is how we pick.
Jun 10, 2026 · 3 min read
Websites
Site speed on a budget in real life, not in theory
Every month a client asks us about site speed on a budget. The short answer is: start smaller than you think.
Jun 5, 2026 · 3 min read
Websites
How long landing pages that actually convert really takes
Most of the advice on landing pages that actually convert is written for companies with a marketing department. This one is written for the rest of us.
May 31, 2026 · 3 min read
Websites
How we approach microcopy on buttons
There is a cheap way, a fast way and a good way to handle microcopy on buttons. Here is how we pick.
May 24, 2026 · 3 min read
Websites
The complete guide to church and community websites
There is a cheap way, a fast way and a good way to handle church and community websites. Here is how we pick.
May 19, 2026 · 3 min read
Websites
Dark mode done tastefully and the customer's point of view
Every month a client asks us about dark mode done tastefully. The short answer is: start smaller than you think.
May 14, 2026 · 3 min read
Websites
Website copy that sounds human without hiring a big team
Website copy that sounds human sounds like a big project until you break it into the three decisions that actually matter.
May 9, 2026 · 3 min read
Websites
Sitemaps and search indexing: what actually works
There is a cheap way, a fast way and a good way to handle sitemaps and search indexing. Here is how we pick.
May 2, 2026 · 3 min read
Websites
A month of e-commerce product pages: what changed
We keep answering the same questions about e-commerce product pages, so we wrote the long version down once.
Apr 27, 2026 · 3 min read
Websites
The quiet details behind booking forms people finish
Booking forms people finish sounds like a big project until you break it into the three decisions that actually matter.
Apr 22, 2026 · 3 min read
Websites
Free hosting versus paid hosting and why timing matters
Every month a client asks us about free hosting versus paid hosting. The short answer is: start smaller than you think.
Apr 17, 2026 · 3 min read
Websites
Contact pages without phone tag: our field notes
Every month a client asks us about contact pages without phone tag. The short answer is: start smaller than you think.
Apr 5, 2026 · 3 min read
Websites
How to compare options for restaurant menus on the web
There is a cheap way, a fast way and a good way to handle restaurant menus on the web. Here is how we pick.
Mar 31, 2026 · 3 min read
Websites
What nobody tells you about accessible colour contrast
We keep answering the same questions about accessible colour contrast, so we wrote the long version down once.
Mar 26, 2026 · 3 min read
Websites
Is one-page websites for small studios worth it in 2026?
One-page websites for small studios sounds like a big project until you break it into the three decisions that actually matter.
Mar 21, 2026 · 3 min read
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