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Cheap hosting resellers on a small budget
There is a cheap way, a fast way and a good way to handle cheap hosting resellers. Here is how we pick.
Nov 25, 2025 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Where hiring an agency versus a studio is heading next
Hiring an agency versus a studio sounds like a big project until you break it into the three decisions that actually matter.
Nov 20, 2025 · 3 min read
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What 'all-inclusive' should mean in real life, not in theory
What 'all-inclusive' should mean sounds like a big project until you break it into the three decisions that actually matter.
Nov 3, 2025 · 3 min read
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How long template packs versus custom design really takes
We keep answering the same questions about template packs versus custom design, so we wrote the long version down once.
Oct 29, 2025 · 3 min read
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Why Wix, Squarespace and the trade-offs keeps coming up in client calls
Every month a client asks us about Wix, Squarespace and the trade-offs. The short answer is: start smaller than you think.
Oct 24, 2025 · 3 min read
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App builders versus real builds without hiring a big team
We keep answering the same questions about app builders versus real builds, so we wrote the long version down once.
Oct 7, 2025 · 3 min read
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From idea to launch with Shopify versus a custom store
Most of the advice on Shopify versus a custom store is written for companies with a marketing department. This one is written for the rest of us.
Oct 2, 2025 · 3 min read
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Quote comparisons, line by line and why timing matters
Quote comparisons, line by line sounds like a big project until you break it into the three decisions that actually matter.
Sep 15, 2025 · 3 min read
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Freelance marketplaces, honestly for people who hate jargon
Freelance marketplaces, honestly sounds like a big project until you break it into the three decisions that actually matter.
Sep 10, 2025 · 3 min read
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Web studios versus DIY builders, explained for non-technical owners
We keep answering the same questions about web studios versus DIY builders, so we wrote the long version down once.
Sep 5, 2025 · 3 min read
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Is no-code tools and their ceilings worth it in 2026?
There is a cheap way, a fast way and a good way to handle no-code tools and their ceilings. Here is how we pick.
Aug 19, 2025 · 3 min read
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9 lessons we learned about WordPress maintenance costs
WordPress maintenance costs sounds like a big project until you break it into the three decisions that actually matter.
Aug 14, 2025 · 3 min read
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A simple checklist for cheap hosting resellers
Cheap hosting resellers sounds like a big project until you break it into the three decisions that actually matter.
Jul 28, 2025 · 3 min read
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Hiring an agency versus a studio: a short, practical primer
We keep answering the same questions about hiring an agency versus a studio, so we wrote the long version down once.
Jul 23, 2025 · 3 min read
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Where what 'all-inclusive' should mean is heading next
Every month a client asks us about what 'all-inclusive' should mean. The short answer is: start smaller than you think.
Jul 6, 2025 · 3 min read
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Template packs versus custom design for a first-time owner
Template packs versus custom design sounds like a big project until you break it into the three decisions that actually matter.
Jul 1, 2025 · 3 min read
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Five tools we trust for Wix, Squarespace and the trade-offs
Most of the advice on Wix, Squarespace and the trade-offs is written for companies with a marketing department. This one is written for the rest of us.
Jun 26, 2025 · 3 min read
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Why app builders versus real builds keeps coming up in client calls
App builders versus real builds sounds like a big project until you break it into the three decisions that actually matter.
Jun 9, 2025 · 3 min read
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Small wins that add up in Shopify versus a custom store
Every month a client asks us about Shopify versus a custom store. The short answer is: start smaller than you think.
Jun 4, 2025 · 3 min read
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From idea to launch with quote comparisons, line by line
There is a cheap way, a fast way and a good way to handle quote comparisons, line by line. Here is how we pick.
May 18, 2025 · 3 min read
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Questions to ask before starting freelance marketplaces, honestly
There is a cheap way, a fast way and a good way to handle freelance marketplaces, honestly. Here is how we pick.
May 13, 2025 · 3 min read
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How we approach web studios versus DIY builders
We keep answering the same questions about web studios versus DIY builders, so we wrote the long version down once.
May 8, 2025 · 3 min read
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No-code tools and their ceilings, explained for non-technical owners
There is a cheap way, a fast way and a good way to handle no-code tools and their ceilings. Here is how we pick.
Apr 21, 2025 · 3 min read
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WordPress maintenance costs: what actually works
There is a cheap way, a fast way and a good way to handle WordPress maintenance costs. Here is how we pick.
Apr 16, 2025 · 3 min read
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