Digital
Questions to ask before starting content calendars you'll keep
Every month a client asks us about content calendars you'll keep. The short answer is: start smaller than you think.
Feb 11, 2026 · 3 min read
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Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
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Digital
How we approach email lists that don't feel salesy
There is a cheap way, a fast way and a good way to handle email lists that don't feel salesy. Here is how we pick.
Feb 6, 2026 · 3 min read
Digital
Customer support that scales for people who hate jargon
Every month a client asks us about customer support that scales. The short answer is: start smaller than you think.
Jan 25, 2026 · 3 min read
Digital
Logo files and where they belong, explained for non-technical owners
Every month a client asks us about logo files and where they belong. The short answer is: start smaller than you think.
Jan 20, 2026 · 3 min read
Digital
Paid ads on a small budget: what actually works
We keep answering the same questions about paid ads on a small budget, so we wrote the long version down once.
Jan 15, 2026 · 3 min read
Digital
9 lessons we learned about AI search and getting cited
AI search and getting cited sounds like a big project until you break it into the three decisions that actually matter.
Dec 29, 2025 · 3 min read
Digital
Fixing reviews and social proof when it goes wrong
Most of the advice on reviews and social proof is written for companies with a marketing department. This one is written for the rest of us.
Dec 24, 2025 · 3 min read
Digital
Local search and map listings: our field notes
We keep answering the same questions about local search and map listings, so we wrote the long version down once.
Dec 19, 2025 · 3 min read
Digital
Landing page A/B tests: a short, practical primer
Most of the advice on landing page A/B tests is written for companies with a marketing department. This one is written for the rest of us.
Dec 7, 2025 · 3 min read
Digital
Planning brand voice in five sentences for a busy season
We keep answering the same questions about brand voice in five sentences, so we wrote the long version down once.
Dec 2, 2025 · 3 min read
Digital
Short-form video for service brands: the beginner's roadmap
Every month a client asks us about short-form video for service brands. The short answer is: start smaller than you think.
Nov 27, 2025 · 3 min read
Digital
Referral programs that work for a first-time owner
Most of the advice on referral programs that work is written for companies with a marketing department. This one is written for the rest of us.
Nov 15, 2025 · 3 min read
Digital
Five tools we trust for cookie banners and consent
Most of the advice on cookie banners and consent is written for companies with a marketing department. This one is written for the rest of us.
Nov 10, 2025 · 3 min read
Digital
Analytics that answer one question: myths and reality
There is a cheap way, a fast way and a good way to handle analytics that answer one question. Here is how we pick.
Nov 5, 2025 · 3 min read
Digital
SEO for a brand-new site in one weekend
SEO for a brand-new site sounds like a big project until you break it into the three decisions that actually matter.
Oct 31, 2025 · 3 min read
Digital
Small wins that add up in newsletters for tiny audiences
Every month a client asks us about newsletters for tiny audiences. The short answer is: start smaller than you think.
Oct 19, 2025 · 3 min read
Digital
The honest cost of content calendars you'll keep
There is a cheap way, a fast way and a good way to handle content calendars you'll keep. Here is how we pick.
Oct 14, 2025 · 3 min read
Digital
Common mistakes with email lists that don't feel salesy
Most of the advice on email lists that don't feel salesy is written for companies with a marketing department. This one is written for the rest of us.
Oct 9, 2025 · 3 min read
Digital
Questions to ask before starting customer support that scales
Every month a client asks us about customer support that scales. The short answer is: start smaller than you think.
Sep 27, 2025 · 3 min read
Digital
How we approach logo files and where they belong
We keep answering the same questions about logo files and where they belong, so we wrote the long version down once.
Sep 22, 2025 · 3 min read
Digital
The complete guide to paid ads on a small budget
There is a cheap way, a fast way and a good way to handle paid ads on a small budget. Here is how we pick.
Sep 17, 2025 · 3 min read
Digital
AI search and getting cited: what actually works
Every month a client asks us about AI search and getting cited. The short answer is: start smaller than you think.
Aug 31, 2025 · 3 min read
Digital
A month of reviews and social proof: what changed
There is a cheap way, a fast way and a good way to handle reviews and social proof. Here is how we pick.
Aug 26, 2025 · 3 min read
Digital
The quiet details behind local search and map listings
Every month a client asks us about local search and map listings. The short answer is: start smaller than you think.
Aug 21, 2025 · 3 min read
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