Mobile apps
The quiet details behind loyalty cards inside a phone
Loyalty cards inside a phone sounds like a big project until you break it into the three decisions that actually matter.
Jan 5, 2026 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Mobile apps
App onboarding in three screens and why timing matters
Most of the advice on app onboarding in three screens is written for companies with a marketing department. This one is written for the rest of us.
Dec 31, 2025 · 3 min read
Mobile apps
How to compare options for GPS tracking for small fleets
Most of the advice on GPS tracking for small fleets is written for companies with a marketing department. This one is written for the rest of us.
Dec 14, 2025 · 3 min read
Mobile apps
What nobody tells you about offline mode for delivery riders
There is a cheap way, a fast way and a good way to handle offline mode for delivery riders. Here is how we pick.
Dec 9, 2025 · 3 min read
Mobile apps
Is native versus cross-platform apps worth it in 2026?
We keep answering the same questions about native versus cross-platform apps, so we wrote the long version down once.
Dec 4, 2025 · 3 min read
Mobile apps
A better workflow for app store screenshots that sell
Most of the advice on app store screenshots that sell is written for companies with a marketing department. This one is written for the rest of us.
Nov 22, 2025 · 3 min read
Mobile apps
Before and after: app icons that stand out
Most of the advice on app icons that stand out is written for companies with a marketing department. This one is written for the rest of us.
Nov 17, 2025 · 3 min read
Mobile apps
A simple checklist for push notifications without the spam
Most of the advice on push notifications without the spam is written for companies with a marketing department. This one is written for the rest of us.
Nov 12, 2025 · 3 min read
Mobile apps
QR ordering for cafes on a small budget
QR ordering for cafes sounds like a big project until you break it into the three decisions that actually matter.
Oct 26, 2025 · 3 min read
Mobile apps
Where designing for one-handed use is heading next
We keep answering the same questions about designing for one-handed use, so we wrote the long version down once.
Oct 21, 2025 · 3 min read
Mobile apps
Camera-first app features in real life, not in theory
Every month a client asks us about camera-first app features. The short answer is: start smaller than you think.
Oct 4, 2025 · 3 min read
Mobile apps
How long in-app purchases and subscriptions really takes
We keep answering the same questions about in-app purchases and subscriptions, so we wrote the long version down once.
Sep 29, 2025 · 3 min read
Mobile apps
Why getting through App Store review keeps coming up in client calls
There is a cheap way, a fast way and a good way to handle getting through App Store review. Here is how we pick.
Sep 24, 2025 · 3 min read
Mobile apps
Battery-friendly background work and the customer's point of view
There is a cheap way, a fast way and a good way to handle battery-friendly background work. Here is how we pick.
Sep 12, 2025 · 3 min read
Mobile apps
Loyalty cards inside a phone without hiring a big team
Loyalty cards inside a phone sounds like a big project until you break it into the three decisions that actually matter.
Sep 7, 2025 · 3 min read
Mobile apps
From idea to launch with app onboarding in three screens
Most of the advice on app onboarding in three screens is written for companies with a marketing department. This one is written for the rest of us.
Sep 2, 2025 · 3 min read
Mobile apps
GPS tracking for small fleets and why timing matters
There is a cheap way, a fast way and a good way to handle GPS tracking for small fleets. Here is how we pick.
Aug 16, 2025 · 3 min read
Mobile apps
Offline mode for delivery riders for people who hate jargon
We keep answering the same questions about offline mode for delivery riders, so we wrote the long version down once.
Aug 11, 2025 · 3 min read
Mobile apps
Native versus cross-platform apps, explained for non-technical owners
Every month a client asks us about native versus cross-platform apps. The short answer is: start smaller than you think.
Aug 6, 2025 · 3 min read
Mobile apps
What nobody tells you about app store screenshots that sell
Every month a client asks us about app store screenshots that sell. The short answer is: start smaller than you think.
Jul 25, 2025 · 3 min read
Mobile apps
Is app icons that stand out worth it in 2026?
Most of the advice on app icons that stand out is written for companies with a marketing department. This one is written for the rest of us.
Jul 20, 2025 · 3 min read
Mobile apps
9 lessons we learned about push notifications without the spam
There is a cheap way, a fast way and a good way to handle push notifications without the spam. Here is how we pick.
Jul 15, 2025 · 3 min read
Mobile apps
A simple checklist for QR ordering for cafes
Every month a client asks us about QR ordering for cafes. The short answer is: start smaller than you think.
Jun 28, 2025 · 3 min read
Mobile apps
Designing for one-handed use: a short, practical primer
Every month a client asks us about designing for one-handed use. The short answer is: start smaller than you think.
Jun 23, 2025 · 3 min read
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