Websites
Why your homepage hero matters: the beginner's roadmap
We keep answering the same questions about why your homepage hero matters, so we wrote the long version down once.
Mar 14, 2026 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
Browse by topic
Latest
Websites
A better workflow for real estate listing pages
Every month a client asks us about real estate listing pages. The short answer is: start smaller than you think.
Mar 9, 2026 · 3 min read
Websites
Before and after: web fonts that load fast
We keep answering the same questions about web fonts that load fast, so we wrote the long version down once.
Mar 4, 2026 · 3 min read
Websites
A simple checklist for choosing a domain name you won't regret
Most of the advice on choosing a domain name you won't regret is written for companies with a marketing department. This one is written for the rest of us.
Feb 27, 2026 · 3 min read
Websites
Pricing pages that answer questions in one weekend
Every month a client asks us about pricing pages that answer questions. The short answer is: start smaller than you think.
Feb 15, 2026 · 3 min read
Websites
Portfolio sites for photographers on a small budget
There is a cheap way, a fast way and a good way to handle portfolio sites for photographers. Here is how we pick.
Feb 10, 2026 · 3 min read
Websites
Where site speed on a budget is heading next
Site speed on a budget sounds like a big project until you break it into the three decisions that actually matter.
Feb 5, 2026 · 3 min read
Websites
Landing pages that actually convert for a first-time owner
Landing pages that actually convert sounds like a big project until you break it into the three decisions that actually matter.
Jan 31, 2026 · 3 min read
Websites
Common mistakes with microcopy on buttons
Microcopy on buttons sounds like a big project until you break it into the three decisions that actually matter.
Jan 24, 2026 · 3 min read
Websites
Church and community websites in real life, not in theory
Most of the advice on church and community websites is written for companies with a marketing department. This one is written for the rest of us.
Jan 19, 2026 · 3 min read
Websites
How long dark mode done tastefully really takes
Dark mode done tastefully sounds like a big project until you break it into the three decisions that actually matter.
Jan 14, 2026 · 3 min read
Websites
Why website copy that sounds human keeps coming up in client calls
We keep answering the same questions about website copy that sounds human, so we wrote the long version down once.
Jan 9, 2026 · 3 min read
Websites
The complete guide to sitemaps and search indexing
Every month a client asks us about sitemaps and search indexing. The short answer is: start smaller than you think.
Jan 2, 2026 · 3 min read
Websites
E-commerce product pages and the customer's point of view
E-commerce product pages sounds like a big project until you break it into the three decisions that actually matter.
Dec 28, 2025 · 3 min read
Websites
Booking forms people finish without hiring a big team
Most of the advice on booking forms people finish is written for companies with a marketing department. This one is written for the rest of us.
Dec 23, 2025 · 3 min read
Websites
From idea to launch with free hosting versus paid hosting
Every month a client asks us about free hosting versus paid hosting. The short answer is: start smaller than you think.
Dec 18, 2025 · 3 min read
Websites
The quiet details behind contact pages without phone tag
We keep answering the same questions about contact pages without phone tag, so we wrote the long version down once.
Dec 6, 2025 · 3 min read
Websites
Restaurant menus on the web and why timing matters
Restaurant menus on the web sounds like a big project until you break it into the three decisions that actually matter.
Dec 1, 2025 · 3 min read
Websites
Accessible colour contrast for people who hate jargon
Every month a client asks us about accessible colour contrast. The short answer is: start smaller than you think.
Nov 26, 2025 · 3 min read
Websites
One-page websites for small studios, explained for non-technical owners
Every month a client asks us about one-page websites for small studios. The short answer is: start smaller than you think.
Nov 21, 2025 · 3 min read
Websites
How to compare options for why your homepage hero matters
Every month a client asks us about why your homepage hero matters. The short answer is: start smaller than you think.
Nov 14, 2025 · 3 min read
Websites
What nobody tells you about real estate listing pages
Most of the advice on real estate listing pages is written for companies with a marketing department. This one is written for the rest of us.
Nov 9, 2025 · 3 min read
Websites
Is web fonts that load fast worth it in 2026?
Web fonts that load fast sounds like a big project until you break it into the three decisions that actually matter.
Nov 4, 2025 · 3 min read
Websites
9 lessons we learned about choosing a domain name you won't regret
We keep answering the same questions about choosing a domain name you won't regret, so we wrote the long version down once.
Oct 30, 2025 · 3 min read
24 articles per page