Websites
Before and after: pricing pages that answer questions
Most of the advice on pricing pages that answer questions is written for companies with a marketing department. This one is written for the rest of us.
Oct 18, 2025 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
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Websites
A simple checklist for portfolio sites for photographers
We keep answering the same questions about portfolio sites for photographers, so we wrote the long version down once.
Oct 13, 2025 · 3 min read
Websites
Site speed on a budget: a short, practical primer
Site speed on a budget sounds like a big project until you break it into the three decisions that actually matter.
Oct 8, 2025 · 3 min read
Websites
Planning landing pages that actually convert for a busy season
Every month a client asks us about landing pages that actually convert. The short answer is: start smaller than you think.
Oct 3, 2025 · 3 min read
Websites
Microcopy on buttons on a small budget
We keep answering the same questions about microcopy on buttons, so we wrote the long version down once.
Sep 26, 2025 · 3 min read
Websites
Where church and community websites is heading next
We keep answering the same questions about church and community websites, so we wrote the long version down once.
Sep 21, 2025 · 3 min read
Websites
Dark mode done tastefully for a first-time owner
There is a cheap way, a fast way and a good way to handle dark mode done tastefully. Here is how we pick.
Sep 16, 2025 · 3 min read
Websites
Five tools we trust for website copy that sounds human
There is a cheap way, a fast way and a good way to handle website copy that sounds human. Here is how we pick.
Sep 11, 2025 · 3 min read
Websites
Sitemaps and search indexing in real life, not in theory
Sitemaps and search indexing sounds like a big project until you break it into the three decisions that actually matter.
Sep 4, 2025 · 3 min read
Websites
How long e-commerce product pages really takes
There is a cheap way, a fast way and a good way to handle e-commerce product pages. Here is how we pick.
Aug 30, 2025 · 3 min read
Websites
Why booking forms people finish keeps coming up in client calls
Booking forms people finish sounds like a big project until you break it into the three decisions that actually matter.
Aug 25, 2025 · 3 min read
Websites
Small wins that add up in free hosting versus paid hosting
Most of the advice on free hosting versus paid hosting is written for companies with a marketing department. This one is written for the rest of us.
Aug 20, 2025 · 3 min read
Websites
Contact pages without phone tag without hiring a big team
Every month a client asks us about contact pages without phone tag. The short answer is: start smaller than you think.
Aug 8, 2025 · 3 min read
Websites
From idea to launch with restaurant menus on the web
Most of the advice on restaurant menus on the web is written for companies with a marketing department. This one is written for the rest of us.
Aug 3, 2025 · 3 min read
Websites
Questions to ask before starting accessible colour contrast
Accessible colour contrast sounds like a big project until you break it into the three decisions that actually matter.
Jul 29, 2025 · 3 min read
Websites
How we approach one-page websites for small studios
Every month a client asks us about one-page websites for small studios. The short answer is: start smaller than you think.
Jul 24, 2025 · 3 min read
Websites
Why your homepage hero matters and why timing matters
We keep answering the same questions about why your homepage hero matters, so we wrote the long version down once.
Jul 17, 2025 · 3 min read
Websites
Real estate listing pages for people who hate jargon
There is a cheap way, a fast way and a good way to handle real estate listing pages. Here is how we pick.
Jul 12, 2025 · 3 min read
Websites
Web fonts that load fast, explained for non-technical owners
Most of the advice on web fonts that load fast is written for companies with a marketing department. This one is written for the rest of us.
Jul 7, 2025 · 3 min read
Websites
Choosing a domain name you won't regret: what actually works
Most of the advice on choosing a domain name you won't regret is written for companies with a marketing department. This one is written for the rest of us.
Jul 2, 2025 · 3 min read
Websites
Is pricing pages that answer questions worth it in 2026?
Most of the advice on pricing pages that answer questions is written for companies with a marketing department. This one is written for the rest of us.
Jun 20, 2025 · 3 min read
Websites
9 lessons we learned about portfolio sites for photographers
There is a cheap way, a fast way and a good way to handle portfolio sites for photographers. Here is how we pick.
Jun 15, 2025 · 3 min read
Websites
Fixing site speed on a budget when it goes wrong
There is a cheap way, a fast way and a good way to handle site speed on a budget. Here is how we pick.
Jun 10, 2025 · 3 min read
Websites
Landing pages that actually convert: our field notes
Most of the advice on landing pages that actually convert is written for companies with a marketing department. This one is written for the rest of us.
Jun 5, 2025 · 3 min read
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