The journal

Notes on building, selling and shipping

A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.

500 articles published

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Web apps

Webhooks and payment reconciliation sounds like a big project until you break it into the three decisions that actually matter.

Apr 3, 2025 · 3 min read

Web apps

Every month a client asks us about search that finds the right thing. The short answer is: start smaller than you think.

Mar 29, 2025 · 3 min read

Web apps

We keep answering the same questions about client portals, so we wrote the long version down once.

Mar 24, 2025 · 3 min read

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