Websites
A simple checklist for microcopy on buttons
Most of the advice on microcopy on buttons is written for companies with a marketing department. This one is written for the rest of us.
May 29, 2025 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
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Websites
Church and community websites: a short, practical primer
There is a cheap way, a fast way and a good way to handle church and community websites. Here is how we pick.
May 24, 2025 · 3 min read
Websites
Planning dark mode done tastefully for a busy season
There is a cheap way, a fast way and a good way to handle dark mode done tastefully. Here is how we pick.
May 19, 2025 · 3 min read
Websites
Website copy that sounds human: the beginner's roadmap
We keep answering the same questions about website copy that sounds human, so we wrote the long version down once.
May 14, 2025 · 3 min read
Websites
Where sitemaps and search indexing is heading next
Most of the advice on sitemaps and search indexing is written for companies with a marketing department. This one is written for the rest of us.
May 7, 2025 · 3 min read
Websites
E-commerce product pages for a first-time owner
Most of the advice on e-commerce product pages is written for companies with a marketing department. This one is written for the rest of us.
May 2, 2025 · 3 min read
Websites
Five tools we trust for booking forms people finish
We keep answering the same questions about booking forms people finish, so we wrote the long version down once.
Apr 27, 2025 · 3 min read
Websites
Free hosting versus paid hosting: myths and reality
There is a cheap way, a fast way and a good way to handle free hosting versus paid hosting. Here is how we pick.
Apr 22, 2025 · 3 min read
Websites
Why contact pages without phone tag keeps coming up in client calls
Every month a client asks us about contact pages without phone tag. The short answer is: start smaller than you think.
Apr 10, 2025 · 3 min read
Websites
Small wins that add up in restaurant menus on the web
Every month a client asks us about restaurant menus on the web. The short answer is: start smaller than you think.
Apr 5, 2025 · 3 min read
Websites
The honest cost of accessible colour contrast
Most of the advice on accessible colour contrast is written for companies with a marketing department. This one is written for the rest of us.
Mar 31, 2025 · 3 min read
Websites
Common mistakes with one-page websites for small studios
There is a cheap way, a fast way and a good way to handle one-page websites for small studios. Here is how we pick.
Mar 26, 2025 · 3 min read
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