Food & drink
Questions to ask before starting coffee shop regulars
We keep answering the same questions about coffee shop regulars, so we wrote the long version down once.
Jul 28, 2026 · 3 min read
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Aug 2, 2026 · 3 min read · Buy Me App
Most of the advice on farmers market storytelling is written for companies with a marketing department. This one is written for the rest of us.
We will call out the parts that cost money and the parts that only cost attention.
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Write for the person who is tired, on a bus, on a cracked screen. If farmers market storytelling works for them it works for everyone else too.
Price it end to end. A cheap start plus a year of patching is rarely cheaper than getting farmers market storytelling right the first time, and the patching arrives when you are busiest.
Write down the single outcome you want from farmers market storytelling before touching a tool. One sentence. If you cannot write it, the project is not ready — and no amount of design will rescue a fuzzy goal.
Pick one number to watch. For farmers market storytelling it is usually completed actions — bookings, orders, replies — not visits. Visits flatter you; completions pay you.
Keep a short log of what you changed and what happened. Six months of notes about farmers market storytelling is worth more than any course.
The best examples of farmers market storytelling are boring on purpose. Clear words, obvious next step, nothing blinking. Personality lives in the copy and the photography, not in animation for its own sake.
Plan the second month while you are planning launch week. Farmers market storytelling that nobody owns after launch decays quietly, and decay is harder to sell to your team than a fresh build.
Customers judge farmers market storytelling in about five seconds. They are asking three silent questions: what is this, is it for me, what happens if I tap the button. Answer them above the fold.
Budget attention, not just money. Farmers market storytelling works when one person owns it and reviews it weekly for a month. After that it mostly runs itself.
Almost every failure we have seen with farmers market storytelling traces back to skipping the boring middle: naming things clearly, writing the confirmation message, testing on a real phone with real thumbs.
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We keep answering the same questions about coffee shop regulars, so we wrote the long version down once.
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