Mobile apps
Native versus cross-platform apps in one weekend
We keep answering the same questions about native versus cross-platform apps, so we wrote the long version down once.
Aug 1, 2026 · 3 min read
Buy Me App WorldwideMobile apps
Jan 27, 2026 · 3 min read · Buy Me App
There is a cheap way, a fast way and a good way to handle in-app purchases and subscriptions. Here is how we pick.
We will call out the parts that cost money and the parts that only cost attention.
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The best examples of in-app purchases and subscriptions are boring on purpose. Clear words, obvious next step, nothing blinking. Personality lives in the copy and the photography, not in animation for its own sake.
Pick one number to watch. For in-app purchases and subscriptions it is usually completed actions — bookings, orders, replies — not visits. Visits flatter you; completions pay you.
Price it end to end. A cheap start plus a year of patching is rarely cheaper than getting in-app purchases and subscriptions right the first time, and the patching arrives when you are busiest.
Customers judge in-app purchases and subscriptions in about five seconds. They are asking three silent questions: what is this, is it for me, what happens if I tap the button. Answer them above the fold.
Budget attention, not just money. In-app purchases and subscriptions works when one person owns it and reviews it weekly for a month. After that it mostly runs itself.
Plan the second month while you are planning launch week. In-app purchases and subscriptions that nobody owns after launch decays quietly, and decay is harder to sell to your team than a fresh build.
Keep a short log of what you changed and what happened. Six months of notes about in-app purchases and subscriptions is worth more than any course.
Write for the person who is tired, on a bus, on a cracked screen. If in-app purchases and subscriptions works for them it works for everyone else too.
Write down the single outcome you want from in-app purchases and subscriptions before touching a tool. One sentence. If you cannot write it, the project is not ready — and no amount of design will rescue a fuzzy goal.
Almost every failure we have seen with in-app purchases and subscriptions traces back to skipping the boring middle: naming things clearly, writing the confirmation message, testing on a real phone with real thumbs.
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See packages & pricingMobile apps
We keep answering the same questions about native versus cross-platform apps, so we wrote the long version down once.
Aug 1, 2026 · 3 min read
Mobile apps
There is a cheap way, a fast way and a good way to handle app store screenshots that sell. Here is how we pick.
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Mobile apps
Every month a client asks us about app icons that stand out. The short answer is: start smaller than you think.
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Mobile apps
There is a cheap way, a fast way and a good way to handle push notifications without the spam. Here is how we pick.
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