Mobile apps
Native versus cross-platform apps in one weekend
We keep answering the same questions about native versus cross-platform apps, so we wrote the long version down once.
Aug 1, 2026 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Mobile apps
Small wins that add up in app store screenshots that sell
There is a cheap way, a fast way and a good way to handle app store screenshots that sell. Here is how we pick.
Jul 20, 2026 · 3 min read
Mobile apps
The honest cost of app icons that stand out
Every month a client asks us about app icons that stand out. The short answer is: start smaller than you think.
Jul 15, 2026 · 3 min read
Mobile apps
Common mistakes with push notifications without the spam
There is a cheap way, a fast way and a good way to handle push notifications without the spam. Here is how we pick.
Jul 10, 2026 · 3 min read
Mobile apps
How we approach QR ordering for cafes
There is a cheap way, a fast way and a good way to handle QR ordering for cafes. Here is how we pick.
Jun 23, 2026 · 3 min read
Mobile apps
The complete guide to designing for one-handed use
We keep answering the same questions about designing for one-handed use, so we wrote the long version down once.
Jun 18, 2026 · 3 min read
Mobile apps
Camera-first app features: what actually works
We keep answering the same questions about camera-first app features, so we wrote the long version down once.
Jun 1, 2026 · 3 min read
Mobile apps
A month of in-app purchases and subscriptions: what changed
We keep answering the same questions about in-app purchases and subscriptions, so we wrote the long version down once.
May 27, 2026 · 3 min read
Mobile apps
The quiet details behind getting through App Store review
We keep answering the same questions about getting through App Store review, so we wrote the long version down once.
May 22, 2026 · 3 min read
Mobile apps
Fixing battery-friendly background work when it goes wrong
Every month a client asks us about battery-friendly background work. The short answer is: start smaller than you think.
May 10, 2026 · 3 min read
Mobile apps
Loyalty cards inside a phone: our field notes
Most of the advice on loyalty cards inside a phone is written for companies with a marketing department. This one is written for the rest of us.
May 5, 2026 · 3 min read
Mobile apps
How to compare options for app onboarding in three screens
Every month a client asks us about app onboarding in three screens. The short answer is: start smaller than you think.
Apr 30, 2026 · 3 min read
Mobile apps
GPS tracking for small fleets: the beginner's roadmap
GPS tracking for small fleets sounds like a big project until you break it into the three decisions that actually matter.
Apr 13, 2026 · 3 min read
Mobile apps
A better workflow for offline mode for delivery riders
We keep answering the same questions about offline mode for delivery riders, so we wrote the long version down once.
Apr 8, 2026 · 3 min read
Mobile apps
Before and after: native versus cross-platform apps
There is a cheap way, a fast way and a good way to handle native versus cross-platform apps. Here is how we pick.
Apr 3, 2026 · 3 min read
Mobile apps
App store screenshots that sell: myths and reality
Every month a client asks us about app store screenshots that sell. The short answer is: start smaller than you think.
Mar 22, 2026 · 3 min read
Mobile apps
App icons that stand out in one weekend
Most of the advice on app icons that stand out is written for companies with a marketing department. This one is written for the rest of us.
Mar 17, 2026 · 3 min read
Mobile apps
Push notifications without the spam on a small budget
We keep answering the same questions about push notifications without the spam, so we wrote the long version down once.
Mar 12, 2026 · 3 min read
Mobile apps
Common mistakes with QR ordering for cafes
Every month a client asks us about QR ordering for cafes. The short answer is: start smaller than you think.
Feb 23, 2026 · 3 min read
Mobile apps
Designing for one-handed use in real life, not in theory
There is a cheap way, a fast way and a good way to handle designing for one-handed use. Here is how we pick.
Feb 18, 2026 · 3 min read
Mobile apps
The complete guide to camera-first app features
Most of the advice on camera-first app features is written for companies with a marketing department. This one is written for the rest of us.
Feb 1, 2026 · 3 min read
Mobile apps
In-app purchases and subscriptions and the customer's point of view
There is a cheap way, a fast way and a good way to handle in-app purchases and subscriptions. Here is how we pick.
Jan 27, 2026 · 3 min read
Mobile apps
Getting through App Store review without hiring a big team
Getting through App Store review sounds like a big project until you break it into the three decisions that actually matter.
Jan 22, 2026 · 3 min read
Mobile apps
A month of battery-friendly background work: what changed
Most of the advice on battery-friendly background work is written for companies with a marketing department. This one is written for the rest of us.
Jan 10, 2026 · 3 min read
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