Websites
Five tools we trust for why your homepage hero matters
Every month a client asks us about why your homepage hero matters. The short answer is: start smaller than you think.
Jul 12, 2026 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Food & drink
Dietary labels done right for people who hate jargon
Most of the advice on dietary labels done right is written for companies with a marketing department. This one is written for the rest of us.
Jul 11, 2026 · 3 min read
Mobile apps
Common mistakes with push notifications without the spam
There is a cheap way, a fast way and a good way to handle push notifications without the spam. Here is how we pick.
Jul 10, 2026 · 3 min read
Business
Fixing launch checklists when it goes wrong
There is a cheap way, a fast way and a good way to handle launch checklists. Here is how we pick.
Jul 9, 2026 · 3 min read
Digital
Cookie banners and consent without hiring a big team
Most of the advice on cookie banners and consent is written for companies with a marketing department. This one is written for the rest of us.
Jul 8, 2026 · 3 min read
Websites
Real estate listing pages: myths and reality
Most of the advice on real estate listing pages is written for companies with a marketing department. This one is written for the rest of us.
Jul 7, 2026 · 3 min read
Food & drink
Ghost kitchens, explained for non-technical owners
There is a cheap way, a fast way and a good way to handle ghost kitchens. Here is how we pick.
Jul 6, 2026 · 3 min read
Web apps
Offline-first data sync in real life, not in theory
Most of the advice on offline-first data sync is written for companies with a marketing department. This one is written for the rest of us.
Jul 5, 2026 · 3 min read
Business
Bookkeeping without tears: our field notes
We keep answering the same questions about bookkeeping without tears, so we wrote the long version down once.
Jul 4, 2026 · 3 min read
Digital
From idea to launch with analytics that answer one question
We keep answering the same questions about analytics that answer one question, so we wrote the long version down once.
Jul 3, 2026 · 3 min read
Websites
Web fonts that load fast in one weekend
There is a cheap way, a fast way and a good way to handle web fonts that load fast. Here is how we pick.
Jul 2, 2026 · 3 min read
Compare
What 'all-inclusive' should mean: what actually works
Most of the advice on what 'all-inclusive' should mean is written for companies with a marketing department. This one is written for the rest of us.
Jul 1, 2026 · 3 min read
Web apps
How long audit logs your accountant will love really takes
Most of the advice on audit logs your accountant will love is written for companies with a marketing department. This one is written for the rest of us.
Jun 30, 2026 · 3 min read
Business
How to compare options for contracts in plain language
Most of the advice on contracts in plain language is written for companies with a marketing department. This one is written for the rest of us.
Jun 29, 2026 · 3 min read
Digital
Questions to ask before starting SEO for a brand-new site
We keep answering the same questions about SEO for a brand-new site, so we wrote the long version down once.
Jun 28, 2026 · 3 min read
Websites
Choosing a domain name you won't regret on a small budget
Choosing a domain name you won't regret sounds like a big project until you break it into the three decisions that actually matter.
Jun 27, 2026 · 3 min read
Compare
A month of template packs versus custom design: what changed
Most of the advice on template packs versus custom design is written for companies with a marketing department. This one is written for the rest of us.
Jun 26, 2026 · 3 min read
Web apps
Why internal admin panels keeps coming up in client calls
There is a cheap way, a fast way and a good way to handle internal admin panels. Here is how we pick.
Jun 25, 2026 · 3 min read
Travel
What nobody tells you about travel tours booking online
Every month a client asks us about travel tours booking online. The short answer is: start smaller than you think.
Jun 24, 2026 · 3 min read
Mobile apps
How we approach QR ordering for cafes
There is a cheap way, a fast way and a good way to handle QR ordering for cafes. Here is how we pick.
Jun 23, 2026 · 3 min read
Life & culture
Keeping friendships while building: a short, practical primer
Every month a client asks us about keeping friendships while building. The short answer is: start smaller than you think.
Jun 22, 2026 · 3 min read
Compare
The quiet details behind Wix, Squarespace and the trade-offs
There is a cheap way, a fast way and a good way to handle Wix, Squarespace and the trade-offs. Here is how we pick.
Jun 21, 2026 · 3 min read
Web apps
Small wins that add up in customer dashboards
Every month a client asks us about customer dashboards. The short answer is: start smaller than you think.
Jun 20, 2026 · 3 min read
Travel
Is packing light for client visits worth it in 2026?
There is a cheap way, a fast way and a good way to handle packing light for client visits. Here is how we pick.
Jun 19, 2026 · 3 min read
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