Mobile apps
The complete guide to designing for one-handed use
We keep answering the same questions about designing for one-handed use, so we wrote the long version down once.
Jun 18, 2026 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Life & culture
Planning morning routines that survive kids for a busy season
We keep answering the same questions about morning routines that survive kids, so we wrote the long version down once.
Jun 17, 2026 · 3 min read
Digital
Newsletters for tiny audiences and why timing matters
We keep answering the same questions about newsletters for tiny audiences, so we wrote the long version down once.
Jun 16, 2026 · 3 min read
Websites
The honest cost of pricing pages that answer questions
Most of the advice on pricing pages that answer questions is written for companies with a marketing department. This one is written for the rest of us.
Jun 15, 2026 · 3 min read
Food & drink
9 lessons we learned about food photography with a phone
Most of the advice on food photography with a phone is written for companies with a marketing department. This one is written for the rest of us.
Jun 14, 2026 · 3 min read
Web apps
Onboarding checklists and the customer's point of view
Every month a client asks us about onboarding checklists. The short answer is: start smaller than you think.
Jun 13, 2026 · 3 min read
Business
Scope creep: the beginner's roadmap
There is a cheap way, a fast way and a good way to handle scope creep. Here is how we pick.
Jun 12, 2026 · 3 min read
Digital
Content calendars you'll keep for people who hate jargon
Every month a client asks us about content calendars you'll keep. The short answer is: start smaller than you think.
Jun 11, 2026 · 3 min read
Websites
Common mistakes with portfolio sites for photographers
There is a cheap way, a fast way and a good way to handle portfolio sites for photographers. Here is how we pick.
Jun 10, 2026 · 3 min read
Food & drink
Fixing small bakery menus when it goes wrong
We keep answering the same questions about small bakery menus, so we wrote the long version down once.
Jun 9, 2026 · 3 min read
Web apps
AI assistants inside your product without hiring a big team
Every month a client asks us about AI assistants inside your product. The short answer is: start smaller than you think.
Jun 8, 2026 · 3 min read
Business
A better workflow for saying no to bad projects
We keep answering the same questions about saying no to bad projects, so we wrote the long version down once.
Jun 7, 2026 · 3 min read
Digital
Email lists that don't feel salesy, explained for non-technical owners
We keep answering the same questions about email lists that don't feel salesy, so we wrote the long version down once.
Jun 6, 2026 · 3 min read
Websites
Site speed on a budget in real life, not in theory
Every month a client asks us about site speed on a budget. The short answer is: start smaller than you think.
Jun 5, 2026 · 3 min read
Compare
App builders versus real builds: our field notes
There is a cheap way, a fast way and a good way to handle app builders versus real builds. Here is how we pick.
Jun 4, 2026 · 3 min read
Web apps
From idea to launch with file uploads that never break
Most of the advice on file uploads that never break is written for companies with a marketing department. This one is written for the rest of us.
Jun 3, 2026 · 3 min read
Travel
Before and after: slow travel with a laptop
Slow travel with a laptop sounds like a big project until you break it into the three decisions that actually matter.
Jun 2, 2026 · 3 min read
Mobile apps
Camera-first app features: what actually works
We keep answering the same questions about camera-first app features, so we wrote the long version down once.
Jun 1, 2026 · 3 min read
Websites
How long landing pages that actually convert really takes
Most of the advice on landing pages that actually convert is written for companies with a marketing department. This one is written for the rest of us.
May 31, 2026 · 3 min read
Compare
How to compare options for Shopify versus a custom store
There is a cheap way, a fast way and a good way to handle Shopify versus a custom store. Here is how we pick.
May 30, 2026 · 3 min read
Web apps
Questions to ask before starting inventory tracking for tiny shops
Most of the advice on inventory tracking for tiny shops is written for companies with a marketing department. This one is written for the rest of us.
May 29, 2026 · 3 min read
Travel
A simple checklist for island hopping on a schedule
Island hopping on a schedule sounds like a big project until you break it into the three decisions that actually matter.
May 28, 2026 · 3 min read
Mobile apps
A month of in-app purchases and subscriptions: what changed
We keep answering the same questions about in-app purchases and subscriptions, so we wrote the long version down once.
May 27, 2026 · 3 min read
Life & culture
Five tools we trust for screen time and sleep
Most of the advice on screen time and sleep is written for companies with a marketing department. This one is written for the rest of us.
May 26, 2026 · 3 min read
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