Life & culture
A simple checklist for learning to code later in life
Every month a client asks us about learning to code later in life. The short answer is: start smaller than you think.
Apr 12, 2025 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
Browse by topic
Latest
Digital
A month of landing page A/B tests: what changed
Most of the advice on landing page A/B tests is written for companies with a marketing department. This one is written for the rest of us.
Apr 11, 2025 · 3 min read
Websites
Why contact pages without phone tag keeps coming up in client calls
Every month a client asks us about contact pages without phone tag. The short answer is: start smaller than you think.
Apr 10, 2025 · 3 min read
Food & drink
What nobody tells you about farmers market storytelling
We keep answering the same questions about farmers market storytelling, so we wrote the long version down once.
Apr 9, 2025 · 3 min read
Mobile apps
How we approach native versus cross-platform apps
Native versus cross-platform apps sounds like a big project until you break it into the three decisions that actually matter.
Apr 8, 2025 · 3 min read
Business
Cash flow for seasonal shops: a short, practical primer
We keep answering the same questions about cash flow for seasonal shops, so we wrote the long version down once.
Apr 7, 2025 · 3 min read
Digital
The quiet details behind brand voice in five sentences
There is a cheap way, a fast way and a good way to handle brand voice in five sentences. Here is how we pick.
Apr 6, 2025 · 3 min read
Websites
Small wins that add up in restaurant menus on the web
Every month a client asks us about restaurant menus on the web. The short answer is: start smaller than you think.
Apr 5, 2025 · 3 min read
Food & drink
Is coffee shop regulars worth it in 2026?
There is a cheap way, a fast way and a good way to handle coffee shop regulars. Here is how we pick.
Apr 4, 2025 · 3 min read
Web apps
The complete guide to webhooks and payment reconciliation
Webhooks and payment reconciliation sounds like a big project until you break it into the three decisions that actually matter.
Apr 3, 2025 · 3 min read
Business
Planning one-person operations for a busy season
We keep answering the same questions about one-person operations, so we wrote the long version down once.
Apr 2, 2025 · 3 min read
Digital
Short-form video for service brands and why timing matters
We keep answering the same questions about short-form video for service brands, so we wrote the long version down once.
Apr 1, 2025 · 3 min read
Websites
The honest cost of accessible colour contrast
Most of the advice on accessible colour contrast is written for companies with a marketing department. This one is written for the rest of us.
Mar 31, 2025 · 3 min read
Compare
9 lessons we learned about cheap hosting resellers
Every month a client asks us about cheap hosting resellers. The short answer is: start smaller than you think.
Mar 30, 2025 · 3 min read
Web apps
Search that finds the right thing and the customer's point of view
Every month a client asks us about search that finds the right thing. The short answer is: start smaller than you think.
Mar 29, 2025 · 3 min read
Travel
Airport wifi survival: the beginner's roadmap
Most of the advice on airport wifi survival is written for companies with a marketing department. This one is written for the rest of us.
Mar 28, 2025 · 3 min read
Mobile apps
App store screenshots that sell for people who hate jargon
App store screenshots that sell sounds like a big project until you break it into the three decisions that actually matter.
Mar 27, 2025 · 3 min read
Websites
Common mistakes with one-page websites for small studios
There is a cheap way, a fast way and a good way to handle one-page websites for small studios. Here is how we pick.
Mar 26, 2025 · 3 min read
Compare
Fixing hiring an agency versus a studio when it goes wrong
Most of the advice on hiring an agency versus a studio is written for companies with a marketing department. This one is written for the rest of us.
Mar 25, 2025 · 3 min read
Web apps
Client portals without hiring a big team
We keep answering the same questions about client portals, so we wrote the long version down once.
Mar 24, 2025 · 3 min read
24 articles per page