Travel
The quiet details behind weekend trips that reset your brain
Most of the advice on weekend trips that reset your brain is written for companies with a marketing department. This one is written for the rest of us.
May 6, 2025 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Latest
Mobile apps
Small wins that add up in app onboarding in three screens
We keep answering the same questions about app onboarding in three screens, so we wrote the long version down once.
May 5, 2025 · 3 min read
Life & culture
Is focus in a noisy world worth it in 2026?
Most of the advice on focus in a noisy world is written for companies with a marketing department. This one is written for the rest of us.
May 4, 2025 · 3 min read
Digital
The complete guide to AI search and getting cited
There is a cheap way, a fast way and a good way to handle AI search and getting cited. Here is how we pick.
May 3, 2025 · 3 min read
Websites
E-commerce product pages for a first-time owner
Most of the advice on e-commerce product pages is written for companies with a marketing department. This one is written for the rest of us.
May 2, 2025 · 3 min read
Food & drink
Meal prep for busy founders and why timing matters
Most of the advice on meal prep for busy founders is written for companies with a marketing department. This one is written for the rest of us.
May 1, 2025 · 3 min read
Web apps
The honest cost of email notifications people read
There is a cheap way, a fast way and a good way to handle email notifications people read. Here is how we pick.
Apr 30, 2025 · 3 min read
Business
9 lessons we learned about refund and revision policies
Most of the advice on refund and revision policies is written for companies with a marketing department. This one is written for the rest of us.
Apr 29, 2025 · 3 min read
Digital
Reviews and social proof and the customer's point of view
Most of the advice on reviews and social proof is written for companies with a marketing department. This one is written for the rest of us.
Apr 28, 2025 · 3 min read
Websites
Five tools we trust for booking forms people finish
We keep answering the same questions about booking forms people finish, so we wrote the long version down once.
Apr 27, 2025 · 3 min read
Food & drink
Family recipes worth digitising for people who hate jargon
Most of the advice on family recipes worth digitising is written for companies with a marketing department. This one is written for the rest of us.
Apr 26, 2025 · 3 min read
Web apps
Common mistakes with exporting data to CSV and PDF
Exporting data to CSV and PDF sounds like a big project until you break it into the three decisions that actually matter.
Apr 25, 2025 · 3 min read
Business
Fixing getting paid on time when it goes wrong
We keep answering the same questions about getting paid on time, so we wrote the long version down once.
Apr 24, 2025 · 3 min read
Digital
Local search and map listings without hiring a big team
Most of the advice on local search and map listings is written for companies with a marketing department. This one is written for the rest of us.
Apr 23, 2025 · 3 min read
Websites
Free hosting versus paid hosting: myths and reality
There is a cheap way, a fast way and a good way to handle free hosting versus paid hosting. Here is how we pick.
Apr 22, 2025 · 3 min read
Compare
No-code tools and their ceilings, explained for non-technical owners
There is a cheap way, a fast way and a good way to handle no-code tools and their ceilings. Here is how we pick.
Apr 21, 2025 · 3 min read
Web apps
Membership and paywall flows in real life, not in theory
Membership and paywall flows sounds like a big project until you break it into the three decisions that actually matter.
Apr 20, 2025 · 3 min read
Travel
Homestays and small hotels: our field notes
There is a cheap way, a fast way and a good way to handle homestays and small hotels. Here is how we pick.
Apr 19, 2025 · 3 min read
Mobile apps
From idea to launch with GPS tracking for small fleets
Every month a client asks us about GPS tracking for small fleets. The short answer is: start smaller than you think.
Apr 18, 2025 · 3 min read
Life & culture
Before and after: money habits for freelancers
Money habits for freelancers sounds like a big project until you break it into the three decisions that actually matter.
Apr 17, 2025 · 3 min read
Compare
WordPress maintenance costs: what actually works
There is a cheap way, a fast way and a good way to handle WordPress maintenance costs. Here is how we pick.
Apr 16, 2025 · 3 min read
Web apps
How long invoicing tools for freelancers really takes
We keep answering the same questions about invoicing tools for freelancers, so we wrote the long version down once.
Apr 15, 2025 · 3 min read
Travel
How to compare options for working from a different time zone
Working from a different time zone sounds like a big project until you break it into the three decisions that actually matter.
Apr 14, 2025 · 3 min read
Mobile apps
Questions to ask before starting offline mode for delivery riders
Every month a client asks us about offline mode for delivery riders. The short answer is: start smaller than you think.
Apr 13, 2025 · 3 min read
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