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Saying no to bad projects: our field notes
Saying no to bad projects sounds like a big project until you break it into the three decisions that actually matter.
Jul 24, 2026 · 3 min read
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Jul 29, 2026 · 3 min read · Buy Me App
Scope creep sounds like a big project until you break it into the three decisions that actually matter.
If you only read the checklist near the bottom, that is fine. It carries most of the value.
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Keep a short log of what you changed and what happened. Six months of notes about scope creep is worth more than any course.
Price it end to end. A cheap start plus a year of patching is rarely cheaper than getting scope creep right the first time, and the patching arrives when you are busiest.
Almost every failure we have seen with scope creep traces back to skipping the boring middle: naming things clearly, writing the confirmation message, testing on a real phone with real thumbs.
Budget attention, not just money. Scope creep works when one person owns it and reviews it weekly for a month. After that it mostly runs itself.
The best examples of scope creep are boring on purpose. Clear words, obvious next step, nothing blinking. Personality lives in the copy and the photography, not in animation for its own sake.
Customers judge scope creep in about five seconds. They are asking three silent questions: what is this, is it for me, what happens if I tap the button. Answer them above the fold.
Write down the single outcome you want from scope creep before touching a tool. One sentence. If you cannot write it, the project is not ready — and no amount of design will rescue a fuzzy goal.
Plan the second month while you are planning launch week. Scope creep that nobody owns after launch decays quietly, and decay is harder to sell to your team than a fresh build.
Pick one number to watch. For scope creep it is usually completed actions — bookings, orders, replies — not visits. Visits flatter you; completions pay you.
Write for the person who is tired, on a bus, on a cracked screen. If scope creep works for them it works for everyone else too.
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Saying no to bad projects sounds like a big project until you break it into the three decisions that actually matter.
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