Travel
Packing light for client visits and why timing matters
We keep answering the same questions about packing light for client visits, so we wrote the long version down once.
Aug 5, 2026 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Mobile apps
The honest cost of designing for one-handed use
Every month a client asks us about designing for one-handed use. The short answer is: start smaller than you think.
Aug 4, 2026 · 3 min read
Life & culture
9 lessons we learned about morning routines that survive kids
Most of the advice on morning routines that survive kids is written for companies with a marketing department. This one is written for the rest of us.
Aug 3, 2026 · 3 min read
Digital
Newsletters for tiny audiences and the customer's point of view
Most of the advice on newsletters for tiny audiences is written for companies with a marketing department. This one is written for the rest of us.
Aug 2, 2026 · 3 min read
Websites
Five tools we trust for pricing pages that answer questions
There is a cheap way, a fast way and a good way to handle pricing pages that answer questions. Here is how we pick.
Aug 1, 2026 · 3 min read
Food & drink
Food photography with a phone for people who hate jargon
Every month a client asks us about food photography with a phone. The short answer is: start smaller than you think.
Jul 31, 2026 · 3 min read
Web apps
Common mistakes with onboarding checklists
Every month a client asks us about onboarding checklists. The short answer is: start smaller than you think.
Jul 30, 2026 · 3 min read
Business
Fixing scope creep when it goes wrong
Scope creep sounds like a big project until you break it into the three decisions that actually matter.
Jul 29, 2026 · 3 min read
Digital
Content calendars you'll keep without hiring a big team
We keep answering the same questions about content calendars you'll keep, so we wrote the long version down once.
Jul 28, 2026 · 3 min read
Websites
Portfolio sites for photographers: myths and reality
There is a cheap way, a fast way and a good way to handle portfolio sites for photographers. Here is how we pick.
Jul 27, 2026 · 3 min read
Food & drink
Small bakery menus, explained for non-technical owners
Every month a client asks us about small bakery menus. The short answer is: start smaller than you think.
Jul 26, 2026 · 3 min read
Web apps
AI assistants inside your product in real life, not in theory
We keep answering the same questions about AI assistants inside your product, so we wrote the long version down once.
Jul 25, 2026 · 3 min read
Business
Saying no to bad projects: our field notes
Saying no to bad projects sounds like a big project until you break it into the three decisions that actually matter.
Jul 24, 2026 · 3 min read
Digital
From idea to launch with email lists that don't feel salesy
Every month a client asks us about email lists that don't feel salesy. The short answer is: start smaller than you think.
Jul 23, 2026 · 3 min read
Websites
Site speed on a budget in one weekend
Every month a client asks us about site speed on a budget. The short answer is: start smaller than you think.
Jul 22, 2026 · 3 min read
Compare
App builders versus real builds: what actually works
Every month a client asks us about app builders versus real builds. The short answer is: start smaller than you think.
Jul 21, 2026 · 3 min read
Web apps
How long file uploads that never break really takes
Every month a client asks us about file uploads that never break. The short answer is: start smaller than you think.
Jul 20, 2026 · 3 min read
Travel
How to compare options for slow travel with a laptop
Most of the advice on slow travel with a laptop is written for companies with a marketing department. This one is written for the rest of us.
Jul 19, 2026 · 3 min read
Mobile apps
Questions to ask before starting camera-first app features
Camera-first app features sounds like a big project until you break it into the three decisions that actually matter.
Jul 18, 2026 · 3 min read
Websites
Landing pages that actually convert on a small budget
Every month a client asks us about landing pages that actually convert. The short answer is: start smaller than you think.
Jul 17, 2026 · 3 min read
Compare
A month of Shopify versus a custom store: what changed
Shopify versus a custom store sounds like a big project until you break it into the three decisions that actually matter.
Jul 16, 2026 · 3 min read
Web apps
Why inventory tracking for tiny shops keeps coming up in client calls
Every month a client asks us about inventory tracking for tiny shops. The short answer is: start smaller than you think.
Jul 15, 2026 · 3 min read
Travel
What nobody tells you about island hopping on a schedule
Most of the advice on island hopping on a schedule is written for companies with a marketing department. This one is written for the rest of us.
Jul 14, 2026 · 3 min read
Mobile apps
How we approach in-app purchases and subscriptions
Most of the advice on in-app purchases and subscriptions is written for companies with a marketing department. This one is written for the rest of us.
Jul 13, 2026 · 3 min read
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