Web apps
Common mistakes with onboarding checklists
Every month a client asks us about onboarding checklists. The short answer is: start smaller than you think.
Jul 30, 2026 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
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Web apps
AI assistants inside your product in real life, not in theory
We keep answering the same questions about AI assistants inside your product, so we wrote the long version down once.
Jul 25, 2026 · 3 min read
Web apps
How long file uploads that never break really takes
Every month a client asks us about file uploads that never break. The short answer is: start smaller than you think.
Jul 20, 2026 · 3 min read
Web apps
Why inventory tracking for tiny shops keeps coming up in client calls
Every month a client asks us about inventory tracking for tiny shops. The short answer is: start smaller than you think.
Jul 15, 2026 · 3 min read
Web apps
Multi-currency checkouts and the customer's point of view
We keep answering the same questions about multi-currency checkouts, so we wrote the long version down once.
Jul 3, 2026 · 3 min read
Web apps
Role-based permissions without hiring a big team
Most of the advice on role-based permissions is written for companies with a marketing department. This one is written for the rest of us.
Jun 28, 2026 · 3 min read
Web apps
From idea to launch with appointment scheduling systems
We keep answering the same questions about appointment scheduling systems, so we wrote the long version down once.
Jun 23, 2026 · 3 min read
Web apps
The quiet details behind email notifications people read
Every month a client asks us about email notifications people read. The short answer is: start smaller than you think.
Jun 11, 2026 · 3 min read
Web apps
Exporting data to CSV and PDF and why timing matters
Every month a client asks us about exporting data to CSV and PDF. The short answer is: start smaller than you think.
Jun 6, 2026 · 3 min read
Web apps
Membership and paywall flows for people who hate jargon
Every month a client asks us about membership and paywall flows. The short answer is: start smaller than you think.
Jun 1, 2026 · 3 min read
Web apps
Invoicing tools for freelancers, explained for non-technical owners
There is a cheap way, a fast way and a good way to handle invoicing tools for freelancers. Here is how we pick.
May 27, 2026 · 3 min read
Web apps
What nobody tells you about webhooks and payment reconciliation
Webhooks and payment reconciliation sounds like a big project until you break it into the three decisions that actually matter.
May 15, 2026 · 3 min read
Web apps
Is search that finds the right thing worth it in 2026?
Most of the advice on search that finds the right thing is written for companies with a marketing department. This one is written for the rest of us.
May 10, 2026 · 3 min read
Web apps
9 lessons we learned about client portals
Client portals sounds like a big project until you break it into the three decisions that actually matter.
May 5, 2026 · 3 min read
Web apps
Before and after: offline-first data sync
There is a cheap way, a fast way and a good way to handle offline-first data sync. Here is how we pick.
Apr 23, 2026 · 3 min read
Web apps
A simple checklist for audit logs your accountant will love
There is a cheap way, a fast way and a good way to handle audit logs your accountant will love. Here is how we pick.
Apr 18, 2026 · 3 min read
Web apps
Internal admin panels: a short, practical primer
Internal admin panels sounds like a big project until you break it into the three decisions that actually matter.
Apr 13, 2026 · 3 min read
Web apps
Planning customer dashboards for a busy season
Every month a client asks us about customer dashboards. The short answer is: start smaller than you think.
Apr 8, 2026 · 3 min read
Web apps
Onboarding checklists on a small budget
Onboarding checklists sounds like a big project until you break it into the three decisions that actually matter.
Apr 1, 2026 · 3 min read
Web apps
Where AI assistants inside your product is heading next
We keep answering the same questions about AI assistants inside your product, so we wrote the long version down once.
Mar 27, 2026 · 3 min read
Web apps
File uploads that never break for a first-time owner
Every month a client asks us about file uploads that never break. The short answer is: start smaller than you think.
Mar 22, 2026 · 3 min read
Web apps
Five tools we trust for inventory tracking for tiny shops
There is a cheap way, a fast way and a good way to handle inventory tracking for tiny shops. Here is how we pick.
Mar 17, 2026 · 3 min read
Web apps
How long multi-currency checkouts really takes
Most of the advice on multi-currency checkouts is written for companies with a marketing department. This one is written for the rest of us.
Mar 5, 2026 · 3 min read
Web apps
Why role-based permissions keeps coming up in client calls
We keep answering the same questions about role-based permissions, so we wrote the long version down once.
Feb 28, 2026 · 3 min read
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