Digital
Newsletters for tiny audiences and the customer's point of view
Most of the advice on newsletters for tiny audiences is written for companies with a marketing department. This one is written for the rest of us.
Aug 2, 2026 · 3 min read
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Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
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Digital
Content calendars you'll keep without hiring a big team
We keep answering the same questions about content calendars you'll keep, so we wrote the long version down once.
Jul 28, 2026 · 3 min read
Digital
From idea to launch with email lists that don't feel salesy
Every month a client asks us about email lists that don't feel salesy. The short answer is: start smaller than you think.
Jul 23, 2026 · 3 min read
Digital
The quiet details behind customer support that scales
Most of the advice on customer support that scales is written for companies with a marketing department. This one is written for the rest of us.
Jul 11, 2026 · 3 min read
Digital
Logo files and where they belong and why timing matters
There is a cheap way, a fast way and a good way to handle logo files and where they belong. Here is how we pick.
Jul 6, 2026 · 3 min read
Digital
Paid ads on a small budget for people who hate jargon
Most of the advice on paid ads on a small budget is written for companies with a marketing department. This one is written for the rest of us.
Jul 1, 2026 · 3 min read
Digital
What nobody tells you about AI search and getting cited
AI search and getting cited sounds like a big project until you break it into the three decisions that actually matter.
Jun 14, 2026 · 3 min read
Digital
Is reviews and social proof worth it in 2026?
There is a cheap way, a fast way and a good way to handle reviews and social proof. Here is how we pick.
Jun 9, 2026 · 3 min read
Digital
9 lessons we learned about local search and map listings
There is a cheap way, a fast way and a good way to handle local search and map listings. Here is how we pick.
Jun 4, 2026 · 3 min read
Digital
Before and after: landing page A/B tests
There is a cheap way, a fast way and a good way to handle landing page A/B tests. Here is how we pick.
May 23, 2026 · 3 min read
Digital
A simple checklist for brand voice in five sentences
Every month a client asks us about brand voice in five sentences. The short answer is: start smaller than you think.
May 18, 2026 · 3 min read
Digital
Short-form video for service brands: a short, practical primer
We keep answering the same questions about short-form video for service brands, so we wrote the long version down once.
May 13, 2026 · 3 min read
Digital
Referral programs that work on a small budget
There is a cheap way, a fast way and a good way to handle referral programs that work. Here is how we pick.
May 1, 2026 · 3 min read
Digital
Where cookie banners and consent is heading next
Most of the advice on cookie banners and consent is written for companies with a marketing department. This one is written for the rest of us.
Apr 26, 2026 · 3 min read
Digital
Analytics that answer one question for a first-time owner
Analytics that answer one question sounds like a big project until you break it into the three decisions that actually matter.
Apr 21, 2026 · 3 min read
Digital
Five tools we trust for SEO for a brand-new site
We keep answering the same questions about SEO for a brand-new site, so we wrote the long version down once.
Apr 16, 2026 · 3 min read
Digital
How long newsletters for tiny audiences really takes
We keep answering the same questions about newsletters for tiny audiences, so we wrote the long version down once.
Apr 4, 2026 · 3 min read
Digital
Why content calendars you'll keep keeps coming up in client calls
We keep answering the same questions about content calendars you'll keep, so we wrote the long version down once.
Mar 30, 2026 · 3 min read
Digital
Small wins that add up in email lists that don't feel salesy
There is a cheap way, a fast way and a good way to handle email lists that don't feel salesy. Here is how we pick.
Mar 25, 2026 · 3 min read
Digital
Customer support that scales without hiring a big team
Customer support that scales sounds like a big project until you break it into the three decisions that actually matter.
Mar 13, 2026 · 3 min read
Digital
From idea to launch with logo files and where they belong
Most of the advice on logo files and where they belong is written for companies with a marketing department. This one is written for the rest of us.
Mar 8, 2026 · 3 min read
Digital
Questions to ask before starting paid ads on a small budget
Every month a client asks us about paid ads on a small budget. The short answer is: start smaller than you think.
Mar 3, 2026 · 3 min read
Digital
AI search and getting cited for people who hate jargon
Most of the advice on AI search and getting cited is written for companies with a marketing department. This one is written for the rest of us.
Feb 14, 2026 · 3 min read
Digital
Reviews and social proof, explained for non-technical owners
We keep answering the same questions about reviews and social proof, so we wrote the long version down once.
Feb 9, 2026 · 3 min read
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