Food & drink
Food photography with a phone for people who hate jargon
Every month a client asks us about food photography with a phone. The short answer is: start smaller than you think.
Jul 31, 2026 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
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Food & drink
Small bakery menus, explained for non-technical owners
Every month a client asks us about small bakery menus. The short answer is: start smaller than you think.
Jul 26, 2026 · 3 min read
Food & drink
Is catering enquiries online worth it in 2026?
There is a cheap way, a fast way and a good way to handle catering enquiries online. Here is how we pick.
Jul 9, 2026 · 3 min read
Food & drink
9 lessons we learned about street food and cashless payments
There is a cheap way, a fast way and a good way to handle street food and cashless payments. Here is how we pick.
Jul 4, 2026 · 3 min read
Food & drink
Meal prep for busy founders: a short, practical primer
Most of the advice on meal prep for busy founders is written for companies with a marketing department. This one is written for the rest of us.
Jun 12, 2026 · 3 min read
Food & drink
Planning family recipes worth digitising for a busy season
Every month a client asks us about family recipes worth digitising. The short answer is: start smaller than you think.
Jun 7, 2026 · 3 min read
Food & drink
Farmers market storytelling for a first-time owner
Every month a client asks us about farmers market storytelling. The short answer is: start smaller than you think.
May 21, 2026 · 3 min read
Food & drink
Five tools we trust for coffee shop regulars
We keep answering the same questions about coffee shop regulars, so we wrote the long version down once.
May 16, 2026 · 3 min read
Food & drink
Why dietary labels done right keeps coming up in client calls
Every month a client asks us about dietary labels done right. The short answer is: start smaller than you think.
Apr 29, 2026 · 3 min read
Food & drink
Small wins that add up in ghost kitchens
Most of the advice on ghost kitchens is written for companies with a marketing department. This one is written for the rest of us.
Apr 24, 2026 · 3 min read
Food & drink
Questions to ask before starting food photography with a phone
Every month a client asks us about food photography with a phone. The short answer is: start smaller than you think.
Apr 2, 2026 · 3 min read
Food & drink
How we approach small bakery menus
We keep answering the same questions about small bakery menus, so we wrote the long version down once.
Mar 28, 2026 · 3 min read
Food & drink
Catering enquiries online, explained for non-technical owners
We keep answering the same questions about catering enquiries online, so we wrote the long version down once.
Mar 11, 2026 · 3 min read
Food & drink
Street food and cashless payments: what actually works
We keep answering the same questions about street food and cashless payments, so we wrote the long version down once.
Mar 6, 2026 · 3 min read
Food & drink
Fixing meal prep for busy founders when it goes wrong
There is a cheap way, a fast way and a good way to handle meal prep for busy founders. Here is how we pick.
Feb 12, 2026 · 3 min read
Food & drink
Family recipes worth digitising: our field notes
Family recipes worth digitising sounds like a big project until you break it into the three decisions that actually matter.
Feb 7, 2026 · 3 min read
Food & drink
Planning farmers market storytelling for a busy season
There is a cheap way, a fast way and a good way to handle farmers market storytelling. Here is how we pick.
Jan 21, 2026 · 3 min read
Food & drink
Coffee shop regulars: the beginner's roadmap
Coffee shop regulars sounds like a big project until you break it into the three decisions that actually matter.
Jan 16, 2026 · 3 min read
Food & drink
Five tools we trust for dietary labels done right
Every month a client asks us about dietary labels done right. The short answer is: start smaller than you think.
Dec 30, 2025 · 3 min read
Food & drink
Ghost kitchens: myths and reality
Ghost kitchens sounds like a big project until you break it into the three decisions that actually matter.
Dec 25, 2025 · 3 min read
Food & drink
The honest cost of food photography with a phone
Food photography with a phone sounds like a big project until you break it into the three decisions that actually matter.
Dec 3, 2025 · 3 min read
Food & drink
Common mistakes with small bakery menus
Most of the advice on small bakery menus is written for companies with a marketing department. This one is written for the rest of us.
Nov 28, 2025 · 3 min read
Food & drink
How we approach catering enquiries online
There is a cheap way, a fast way and a good way to handle catering enquiries online. Here is how we pick.
Nov 11, 2025 · 3 min read
Food & drink
The complete guide to street food and cashless payments
There is a cheap way, a fast way and a good way to handle street food and cashless payments. Here is how we pick.
Nov 6, 2025 · 3 min read
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