Websites
Five tools we trust for pricing pages that answer questions
There is a cheap way, a fast way and a good way to handle pricing pages that answer questions. Here is how we pick.
Aug 1, 2026 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
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Websites
Portfolio sites for photographers: myths and reality
There is a cheap way, a fast way and a good way to handle portfolio sites for photographers. Here is how we pick.
Jul 27, 2026 · 3 min read
Websites
Site speed on a budget in one weekend
Every month a client asks us about site speed on a budget. The short answer is: start smaller than you think.
Jul 22, 2026 · 3 min read
Websites
Landing pages that actually convert on a small budget
Every month a client asks us about landing pages that actually convert. The short answer is: start smaller than you think.
Jul 17, 2026 · 3 min read
Websites
Small wins that add up in microcopy on buttons
Every month a client asks us about microcopy on buttons. The short answer is: start smaller than you think.
Jul 10, 2026 · 3 min read
Websites
The honest cost of church and community websites
Every month a client asks us about church and community websites. The short answer is: start smaller than you think.
Jul 5, 2026 · 3 min read
Websites
Common mistakes with dark mode done tastefully
Every month a client asks us about dark mode done tastefully. The short answer is: start smaller than you think.
Jun 30, 2026 · 3 min read
Websites
Website copy that sounds human in real life, not in theory
Most of the advice on website copy that sounds human is written for companies with a marketing department. This one is written for the rest of us.
Jun 25, 2026 · 3 min read
Websites
Questions to ask before starting sitemaps and search indexing
Sitemaps and search indexing sounds like a big project until you break it into the three decisions that actually matter.
Jun 18, 2026 · 3 min read
Websites
How we approach e-commerce product pages
We keep answering the same questions about e-commerce product pages, so we wrote the long version down once.
Jun 13, 2026 · 3 min read
Websites
The complete guide to booking forms people finish
We keep answering the same questions about booking forms people finish, so we wrote the long version down once.
Jun 8, 2026 · 3 min read
Websites
Free hosting versus paid hosting and the customer's point of view
We keep answering the same questions about free hosting versus paid hosting, so we wrote the long version down once.
Jun 3, 2026 · 3 min read
Websites
Contact pages without phone tag: what actually works
Most of the advice on contact pages without phone tag is written for companies with a marketing department. This one is written for the rest of us.
May 22, 2026 · 3 min read
Websites
A month of restaurant menus on the web: what changed
We keep answering the same questions about restaurant menus on the web, so we wrote the long version down once.
May 17, 2026 · 3 min read
Websites
The quiet details behind accessible colour contrast
There is a cheap way, a fast way and a good way to handle accessible colour contrast. Here is how we pick.
May 12, 2026 · 3 min read
Websites
One-page websites for small studios and why timing matters
One-page websites for small studios sounds like a big project until you break it into the three decisions that actually matter.
May 7, 2026 · 3 min read
Websites
Fixing why your homepage hero matters when it goes wrong
We keep answering the same questions about why your homepage hero matters, so we wrote the long version down once.
Apr 30, 2026 · 3 min read
Websites
Real estate listing pages: our field notes
We keep answering the same questions about real estate listing pages, so we wrote the long version down once.
Apr 25, 2026 · 3 min read
Websites
How to compare options for web fonts that load fast
Most of the advice on web fonts that load fast is written for companies with a marketing department. This one is written for the rest of us.
Apr 20, 2026 · 3 min read
Websites
What nobody tells you about choosing a domain name you won't regret
Most of the advice on choosing a domain name you won't regret is written for companies with a marketing department. This one is written for the rest of us.
Apr 15, 2026 · 3 min read
Websites
Pricing pages that answer questions: the beginner's roadmap
Most of the advice on pricing pages that answer questions is written for companies with a marketing department. This one is written for the rest of us.
Apr 3, 2026 · 3 min read
Websites
A better workflow for portfolio sites for photographers
There is a cheap way, a fast way and a good way to handle portfolio sites for photographers. Here is how we pick.
Mar 29, 2026 · 3 min read
Websites
Before and after: site speed on a budget
Most of the advice on site speed on a budget is written for companies with a marketing department. This one is written for the rest of us.
Mar 24, 2026 · 3 min read
Websites
A simple checklist for landing pages that actually convert
There is a cheap way, a fast way and a good way to handle landing pages that actually convert. Here is how we pick.
Mar 19, 2026 · 3 min read
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