Websites
Microcopy on buttons: myths and reality
There is a cheap way, a fast way and a good way to handle microcopy on buttons. Here is how we pick.
Mar 12, 2026 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
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Websites
Church and community websites in one weekend
Most of the advice on church and community websites is written for companies with a marketing department. This one is written for the rest of us.
Mar 7, 2026 · 3 min read
Websites
Dark mode done tastefully on a small budget
We keep answering the same questions about dark mode done tastefully, so we wrote the long version down once.
Mar 2, 2026 · 3 min read
Websites
Where website copy that sounds human is heading next
We keep answering the same questions about website copy that sounds human, so we wrote the long version down once.
Feb 25, 2026 · 3 min read
Websites
The honest cost of sitemaps and search indexing
Every month a client asks us about sitemaps and search indexing. The short answer is: start smaller than you think.
Feb 18, 2026 · 3 min read
Websites
Common mistakes with e-commerce product pages
We keep answering the same questions about e-commerce product pages, so we wrote the long version down once.
Feb 13, 2026 · 3 min read
Websites
Booking forms people finish in real life, not in theory
We keep answering the same questions about booking forms people finish, so we wrote the long version down once.
Feb 8, 2026 · 3 min read
Websites
How long free hosting versus paid hosting really takes
We keep answering the same questions about free hosting versus paid hosting, so we wrote the long version down once.
Feb 3, 2026 · 3 min read
Websites
The complete guide to contact pages without phone tag
There is a cheap way, a fast way and a good way to handle contact pages without phone tag. Here is how we pick.
Jan 22, 2026 · 3 min read
Websites
Restaurant menus on the web and the customer's point of view
Every month a client asks us about restaurant menus on the web. The short answer is: start smaller than you think.
Jan 17, 2026 · 3 min read
Websites
Accessible colour contrast without hiring a big team
We keep answering the same questions about accessible colour contrast, so we wrote the long version down once.
Jan 12, 2026 · 3 min read
Websites
From idea to launch with one-page websites for small studios
There is a cheap way, a fast way and a good way to handle one-page websites for small studios. Here is how we pick.
Jan 7, 2026 · 3 min read
Websites
A month of why your homepage hero matters: what changed
Every month a client asks us about why your homepage hero matters. The short answer is: start smaller than you think.
Dec 31, 2025 · 3 min read
Websites
The quiet details behind real estate listing pages
There is a cheap way, a fast way and a good way to handle real estate listing pages. Here is how we pick.
Dec 26, 2025 · 3 min read
Websites
Web fonts that load fast and why timing matters
There is a cheap way, a fast way and a good way to handle web fonts that load fast. Here is how we pick.
Dec 21, 2025 · 3 min read
Websites
Choosing a domain name you won't regret for people who hate jargon
There is a cheap way, a fast way and a good way to handle choosing a domain name you won't regret. Here is how we pick.
Dec 16, 2025 · 3 min read
Websites
How to compare options for pricing pages that answer questions
There is a cheap way, a fast way and a good way to handle pricing pages that answer questions. Here is how we pick.
Dec 4, 2025 · 3 min read
Websites
What nobody tells you about portfolio sites for photographers
Portfolio sites for photographers sounds like a big project until you break it into the three decisions that actually matter.
Nov 29, 2025 · 3 min read
Websites
Is site speed on a budget worth it in 2026?
We keep answering the same questions about site speed on a budget, so we wrote the long version down once.
Nov 24, 2025 · 3 min read
Websites
9 lessons we learned about landing pages that actually convert
We keep answering the same questions about landing pages that actually convert, so we wrote the long version down once.
Nov 19, 2025 · 3 min read
Websites
A better workflow for microcopy on buttons
We keep answering the same questions about microcopy on buttons, so we wrote the long version down once.
Nov 12, 2025 · 3 min read
Websites
Before and after: church and community websites
Every month a client asks us about church and community websites. The short answer is: start smaller than you think.
Nov 7, 2025 · 3 min read
Websites
A simple checklist for dark mode done tastefully
We keep answering the same questions about dark mode done tastefully, so we wrote the long version down once.
Nov 2, 2025 · 3 min read
Websites
Website copy that sounds human: a short, practical primer
There is a cheap way, a fast way and a good way to handle website copy that sounds human. Here is how we pick.
Oct 28, 2025 · 3 min read
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