Digital
Planning newsletters for tiny audiences for a busy season
Newsletters for tiny audiences sounds like a big project until you break it into the three decisions that actually matter.
Aug 7, 2025 · 3 min read
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Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
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Digital
Content calendars you'll keep: the beginner's roadmap
There is a cheap way, a fast way and a good way to handle content calendars you'll keep. Here is how we pick.
Aug 2, 2025 · 3 min read
Digital
A better workflow for email lists that don't feel salesy
We keep answering the same questions about email lists that don't feel salesy, so we wrote the long version down once.
Jul 28, 2025 · 3 min read
Digital
Five tools we trust for customer support that scales
There is a cheap way, a fast way and a good way to handle customer support that scales. Here is how we pick.
Jul 16, 2025 · 3 min read
Digital
Logo files and where they belong: myths and reality
There is a cheap way, a fast way and a good way to handle logo files and where they belong. Here is how we pick.
Jul 11, 2025 · 3 min read
Digital
Paid ads on a small budget in one weekend
Most of the advice on paid ads on a small budget is written for companies with a marketing department. This one is written for the rest of us.
Jul 6, 2025 · 3 min read
Digital
The honest cost of AI search and getting cited
Every month a client asks us about AI search and getting cited. The short answer is: start smaller than you think.
Jun 19, 2025 · 3 min read
Digital
Common mistakes with reviews and social proof
There is a cheap way, a fast way and a good way to handle reviews and social proof. Here is how we pick.
Jun 14, 2025 · 3 min read
Digital
Local search and map listings in real life, not in theory
There is a cheap way, a fast way and a good way to handle local search and map listings. Here is how we pick.
Jun 9, 2025 · 3 min read
Digital
How we approach landing page A/B tests
Every month a client asks us about landing page A/B tests. The short answer is: start smaller than you think.
May 28, 2025 · 3 min read
Digital
The complete guide to brand voice in five sentences
We keep answering the same questions about brand voice in five sentences, so we wrote the long version down once.
May 23, 2025 · 3 min read
Digital
Short-form video for service brands and the customer's point of view
There is a cheap way, a fast way and a good way to handle short-form video for service brands. Here is how we pick.
May 18, 2025 · 3 min read
Digital
Referral programs that work: what actually works
There is a cheap way, a fast way and a good way to handle referral programs that work. Here is how we pick.
May 6, 2025 · 3 min read
Digital
A month of cookie banners and consent: what changed
Most of the advice on cookie banners and consent is written for companies with a marketing department. This one is written for the rest of us.
May 1, 2025 · 3 min read
Digital
The quiet details behind analytics that answer one question
Analytics that answer one question sounds like a big project until you break it into the three decisions that actually matter.
Apr 26, 2025 · 3 min read
Digital
SEO for a brand-new site and why timing matters
SEO for a brand-new site sounds like a big project until you break it into the three decisions that actually matter.
Apr 21, 2025 · 3 min read
Digital
Newsletters for tiny audiences: our field notes
We keep answering the same questions about newsletters for tiny audiences, so we wrote the long version down once.
Apr 9, 2025 · 3 min read
Digital
How to compare options for content calendars you'll keep
There is a cheap way, a fast way and a good way to handle content calendars you'll keep. Here is how we pick.
Apr 4, 2025 · 3 min read
Digital
What nobody tells you about email lists that don't feel salesy
Every month a client asks us about email lists that don't feel salesy. The short answer is: start smaller than you think.
Mar 30, 2025 · 3 min read
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