Websites
Sitemaps and search indexing in one weekend
Most of the advice on sitemaps and search indexing is written for companies with a marketing department. This one is written for the rest of us.
Oct 21, 2025 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Websites
E-commerce product pages on a small budget
E-commerce product pages sounds like a big project until you break it into the three decisions that actually matter.
Oct 16, 2025 · 3 min read
Websites
Where booking forms people finish is heading next
Most of the advice on booking forms people finish is written for companies with a marketing department. This one is written for the rest of us.
Oct 11, 2025 · 3 min read
Websites
Free hosting versus paid hosting for a first-time owner
There is a cheap way, a fast way and a good way to handle free hosting versus paid hosting. Here is how we pick.
Oct 6, 2025 · 3 min read
Websites
Contact pages without phone tag in real life, not in theory
Every month a client asks us about contact pages without phone tag. The short answer is: start smaller than you think.
Sep 24, 2025 · 3 min read
Websites
How long restaurant menus on the web really takes
Restaurant menus on the web sounds like a big project until you break it into the three decisions that actually matter.
Sep 19, 2025 · 3 min read
Websites
Why accessible colour contrast keeps coming up in client calls
Every month a client asks us about accessible colour contrast. The short answer is: start smaller than you think.
Sep 14, 2025 · 3 min read
Websites
Small wins that add up in one-page websites for small studios
Most of the advice on one-page websites for small studios is written for companies with a marketing department. This one is written for the rest of us.
Sep 9, 2025 · 3 min read
Websites
Why your homepage hero matters and the customer's point of view
Why your homepage hero matters sounds like a big project until you break it into the three decisions that actually matter.
Sep 2, 2025 · 3 min read
Websites
Real estate listing pages without hiring a big team
We keep answering the same questions about real estate listing pages, so we wrote the long version down once.
Aug 28, 2025 · 3 min read
Websites
From idea to launch with web fonts that load fast
Most of the advice on web fonts that load fast is written for companies with a marketing department. This one is written for the rest of us.
Aug 23, 2025 · 3 min read
Websites
Questions to ask before starting choosing a domain name you won't regret
We keep answering the same questions about choosing a domain name you won't regret, so we wrote the long version down once.
Aug 18, 2025 · 3 min read
Websites
Pricing pages that answer questions and why timing matters
Most of the advice on pricing pages that answer questions is written for companies with a marketing department. This one is written for the rest of us.
Aug 6, 2025 · 3 min read
Websites
Portfolio sites for photographers for people who hate jargon
There is a cheap way, a fast way and a good way to handle portfolio sites for photographers. Here is how we pick.
Aug 1, 2025 · 3 min read
Websites
Site speed on a budget, explained for non-technical owners
Site speed on a budget sounds like a big project until you break it into the three decisions that actually matter.
Jul 27, 2025 · 3 min read
Websites
Landing pages that actually convert: what actually works
There is a cheap way, a fast way and a good way to handle landing pages that actually convert. Here is how we pick.
Jul 22, 2025 · 3 min read
Websites
What nobody tells you about microcopy on buttons
Every month a client asks us about microcopy on buttons. The short answer is: start smaller than you think.
Jul 15, 2025 · 3 min read
Websites
Is church and community websites worth it in 2026?
There is a cheap way, a fast way and a good way to handle church and community websites. Here is how we pick.
Jul 10, 2025 · 3 min read
Websites
9 lessons we learned about dark mode done tastefully
Dark mode done tastefully sounds like a big project until you break it into the three decisions that actually matter.
Jul 5, 2025 · 3 min read
Websites
Fixing website copy that sounds human when it goes wrong
Most of the advice on website copy that sounds human is written for companies with a marketing department. This one is written for the rest of us.
Jun 30, 2025 · 3 min read
Websites
Before and after: sitemaps and search indexing
Every month a client asks us about sitemaps and search indexing. The short answer is: start smaller than you think.
Jun 23, 2025 · 3 min read
Websites
A simple checklist for e-commerce product pages
There is a cheap way, a fast way and a good way to handle e-commerce product pages. Here is how we pick.
Jun 18, 2025 · 3 min read
Websites
Booking forms people finish: a short, practical primer
There is a cheap way, a fast way and a good way to handle booking forms people finish. Here is how we pick.
Jun 13, 2025 · 3 min read
Websites
Planning free hosting versus paid hosting for a busy season
There is a cheap way, a fast way and a good way to handle free hosting versus paid hosting. Here is how we pick.
Jun 8, 2025 · 3 min read
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