Travel
Planning weekend trips that reset your brain for a busy season
Weekend trips that reset your brain sounds like a big project until you break it into the three decisions that actually matter.
Jan 1, 2026 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Latest
Mobile apps
App onboarding in three screens and why timing matters
Most of the advice on app onboarding in three screens is written for companies with a marketing department. This one is written for the rest of us.
Dec 31, 2025 · 3 min read
Life & culture
Focus in a noisy world in one weekend
Focus in a noisy world sounds like a big project until you break it into the three decisions that actually matter.
Dec 30, 2025 · 3 min read
Digital
9 lessons we learned about AI search and getting cited
AI search and getting cited sounds like a big project until you break it into the three decisions that actually matter.
Dec 29, 2025 · 3 min read
Websites
E-commerce product pages and the customer's point of view
E-commerce product pages sounds like a big project until you break it into the three decisions that actually matter.
Dec 28, 2025 · 3 min read
Food & drink
Meal prep for busy founders: the beginner's roadmap
Most of the advice on meal prep for busy founders is written for companies with a marketing department. This one is written for the rest of us.
Dec 27, 2025 · 3 min read
Web apps
Email notifications people read for people who hate jargon
We keep answering the same questions about email notifications people read, so we wrote the long version down once.
Dec 26, 2025 · 3 min read
Business
Refund and revision policies on a small budget
We keep answering the same questions about refund and revision policies, so we wrote the long version down once.
Dec 25, 2025 · 3 min read
Digital
Fixing reviews and social proof when it goes wrong
Most of the advice on reviews and social proof is written for companies with a marketing department. This one is written for the rest of us.
Dec 24, 2025 · 3 min read
Websites
Booking forms people finish without hiring a big team
Most of the advice on booking forms people finish is written for companies with a marketing department. This one is written for the rest of us.
Dec 23, 2025 · 3 min read
Food & drink
A better workflow for family recipes worth digitising
Every month a client asks us about family recipes worth digitising. The short answer is: start smaller than you think.
Dec 22, 2025 · 3 min read
Web apps
Exporting data to CSV and PDF, explained for non-technical owners
Every month a client asks us about exporting data to CSV and PDF. The short answer is: start smaller than you think.
Dec 21, 2025 · 3 min read
Business
Where getting paid on time is heading next
There is a cheap way, a fast way and a good way to handle getting paid on time. Here is how we pick.
Dec 20, 2025 · 3 min read
Digital
Local search and map listings: our field notes
We keep answering the same questions about local search and map listings, so we wrote the long version down once.
Dec 19, 2025 · 3 min read
Websites
From idea to launch with free hosting versus paid hosting
Every month a client asks us about free hosting versus paid hosting. The short answer is: start smaller than you think.
Dec 18, 2025 · 3 min read
Compare
Before and after: no-code tools and their ceilings
Every month a client asks us about no-code tools and their ceilings. The short answer is: start smaller than you think.
Dec 17, 2025 · 3 min read
Web apps
Membership and paywall flows: what actually works
Membership and paywall flows sounds like a big project until you break it into the three decisions that actually matter.
Dec 16, 2025 · 3 min read
Travel
Homestays and small hotels for a first-time owner
Homestays and small hotels sounds like a big project until you break it into the three decisions that actually matter.
Dec 15, 2025 · 3 min read
Mobile apps
How to compare options for GPS tracking for small fleets
Most of the advice on GPS tracking for small fleets is written for companies with a marketing department. This one is written for the rest of us.
Dec 14, 2025 · 3 min read
Life & culture
The honest cost of money habits for freelancers
Money habits for freelancers sounds like a big project until you break it into the three decisions that actually matter.
Dec 13, 2025 · 3 min read
Compare
A simple checklist for WordPress maintenance costs
We keep answering the same questions about WordPress maintenance costs, so we wrote the long version down once.
Dec 12, 2025 · 3 min read
Web apps
A month of invoicing tools for freelancers: what changed
We keep answering the same questions about invoicing tools for freelancers, so we wrote the long version down once.
Dec 11, 2025 · 3 min read
Travel
Five tools we trust for working from a different time zone
There is a cheap way, a fast way and a good way to handle working from a different time zone. Here is how we pick.
Dec 10, 2025 · 3 min read
Mobile apps
What nobody tells you about offline mode for delivery riders
There is a cheap way, a fast way and a good way to handle offline mode for delivery riders. Here is how we pick.
Dec 9, 2025 · 3 min read
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