Life & culture
Common mistakes with learning to code later in life
We keep answering the same questions about learning to code later in life, so we wrote the long version down once.
Dec 8, 2025 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Digital
Landing page A/B tests: a short, practical primer
Most of the advice on landing page A/B tests is written for companies with a marketing department. This one is written for the rest of us.
Dec 7, 2025 · 3 min read
Websites
The quiet details behind contact pages without phone tag
We keep answering the same questions about contact pages without phone tag, so we wrote the long version down once.
Dec 6, 2025 · 3 min read
Food & drink
Farmers market storytelling: myths and reality
There is a cheap way, a fast way and a good way to handle farmers market storytelling. Here is how we pick.
Dec 5, 2025 · 3 min read
Mobile apps
Is native versus cross-platform apps worth it in 2026?
We keep answering the same questions about native versus cross-platform apps, so we wrote the long version down once.
Dec 4, 2025 · 3 min read
Business
Cash flow for seasonal shops in real life, not in theory
We keep answering the same questions about cash flow for seasonal shops, so we wrote the long version down once.
Dec 3, 2025 · 3 min read
Digital
Planning brand voice in five sentences for a busy season
We keep answering the same questions about brand voice in five sentences, so we wrote the long version down once.
Dec 2, 2025 · 3 min read
Websites
Restaurant menus on the web and why timing matters
Restaurant menus on the web sounds like a big project until you break it into the three decisions that actually matter.
Dec 1, 2025 · 3 min read
Food & drink
Coffee shop regulars in one weekend
Every month a client asks us about coffee shop regulars. The short answer is: start smaller than you think.
Nov 30, 2025 · 3 min read
Web apps
9 lessons we learned about webhooks and payment reconciliation
Every month a client asks us about webhooks and payment reconciliation. The short answer is: start smaller than you think.
Nov 29, 2025 · 3 min read
Business
How long one-person operations really takes
One-person operations sounds like a big project until you break it into the three decisions that actually matter.
Nov 28, 2025 · 3 min read
Digital
Short-form video for service brands: the beginner's roadmap
Every month a client asks us about short-form video for service brands. The short answer is: start smaller than you think.
Nov 27, 2025 · 3 min read
Websites
Accessible colour contrast for people who hate jargon
Every month a client asks us about accessible colour contrast. The short answer is: start smaller than you think.
Nov 26, 2025 · 3 min read
Compare
Cheap hosting resellers on a small budget
There is a cheap way, a fast way and a good way to handle cheap hosting resellers. Here is how we pick.
Nov 25, 2025 · 3 min read
Web apps
Fixing search that finds the right thing when it goes wrong
We keep answering the same questions about search that finds the right thing, so we wrote the long version down once.
Nov 24, 2025 · 3 min read
Travel
Why airport wifi survival keeps coming up in client calls
Airport wifi survival sounds like a big project until you break it into the three decisions that actually matter.
Nov 23, 2025 · 3 min read
Mobile apps
A better workflow for app store screenshots that sell
Most of the advice on app store screenshots that sell is written for companies with a marketing department. This one is written for the rest of us.
Nov 22, 2025 · 3 min read
Websites
One-page websites for small studios, explained for non-technical owners
Every month a client asks us about one-page websites for small studios. The short answer is: start smaller than you think.
Nov 21, 2025 · 3 min read
Compare
Where hiring an agency versus a studio is heading next
Hiring an agency versus a studio sounds like a big project until you break it into the three decisions that actually matter.
Nov 20, 2025 · 3 min read
Web apps
Client portals: our field notes
There is a cheap way, a fast way and a good way to handle client portals. Here is how we pick.
Nov 19, 2025 · 3 min read
Travel
Small wins that add up in road trips and playlists
We keep answering the same questions about road trips and playlists, so we wrote the long version down once.
Nov 18, 2025 · 3 min read
Mobile apps
Before and after: app icons that stand out
Most of the advice on app icons that stand out is written for companies with a marketing department. This one is written for the rest of us.
Nov 17, 2025 · 3 min read
Life & culture
The complete guide to side projects that stay fun
Side projects that stay fun sounds like a big project until you break it into the three decisions that actually matter.
Nov 16, 2025 · 3 min read
Digital
Referral programs that work for a first-time owner
Most of the advice on referral programs that work is written for companies with a marketing department. This one is written for the rest of us.
Nov 15, 2025 · 3 min read
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