Digital
Customer support that scales for people who hate jargon
Every month a client asks us about customer support that scales. The short answer is: start smaller than you think.
Jan 25, 2026 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Websites
Common mistakes with microcopy on buttons
Microcopy on buttons sounds like a big project until you break it into the three decisions that actually matter.
Jan 24, 2026 · 3 min read
Food & drink
Fixing catering enquiries online when it goes wrong
We keep answering the same questions about catering enquiries online, so we wrote the long version down once.
Jan 23, 2026 · 3 min read
Mobile apps
Getting through App Store review without hiring a big team
Getting through App Store review sounds like a big project until you break it into the three decisions that actually matter.
Jan 22, 2026 · 3 min read
Business
A better workflow for customer interviews
Customer interviews sounds like a big project until you break it into the three decisions that actually matter.
Jan 21, 2026 · 3 min read
Digital
Logo files and where they belong, explained for non-technical owners
Every month a client asks us about logo files and where they belong. The short answer is: start smaller than you think.
Jan 20, 2026 · 3 min read
Websites
Church and community websites in real life, not in theory
Most of the advice on church and community websites is written for companies with a marketing department. This one is written for the rest of us.
Jan 19, 2026 · 3 min read
Food & drink
Street food and cashless payments: our field notes
We keep answering the same questions about street food and cashless payments, so we wrote the long version down once.
Jan 18, 2026 · 3 min read
Web apps
From idea to launch with multi-currency checkouts
We keep answering the same questions about multi-currency checkouts, so we wrote the long version down once.
Jan 17, 2026 · 3 min read
Business
Before and after: hiring your first contractor
There is a cheap way, a fast way and a good way to handle hiring your first contractor. Here is how we pick.
Jan 16, 2026 · 3 min read
Digital
Paid ads on a small budget: what actually works
We keep answering the same questions about paid ads on a small budget, so we wrote the long version down once.
Jan 15, 2026 · 3 min read
Websites
How long dark mode done tastefully really takes
Dark mode done tastefully sounds like a big project until you break it into the three decisions that actually matter.
Jan 14, 2026 · 3 min read
Compare
How to compare options for quote comparisons, line by line
Most of the advice on quote comparisons, line by line is written for companies with a marketing department. This one is written for the rest of us.
Jan 13, 2026 · 3 min read
Web apps
Questions to ask before starting role-based permissions
We keep answering the same questions about role-based permissions, so we wrote the long version down once.
Jan 12, 2026 · 3 min read
Business
A simple checklist for pricing your first service
Most of the advice on pricing your first service is written for companies with a marketing department. This one is written for the rest of us.
Jan 11, 2026 · 3 min read
Mobile apps
A month of battery-friendly background work: what changed
Most of the advice on battery-friendly background work is written for companies with a marketing department. This one is written for the rest of us.
Jan 10, 2026 · 3 min read
Websites
Why website copy that sounds human keeps coming up in client calls
We keep answering the same questions about website copy that sounds human, so we wrote the long version down once.
Jan 9, 2026 · 3 min read
Compare
What nobody tells you about freelance marketplaces, honestly
Most of the advice on freelance marketplaces, honestly is written for companies with a marketing department. This one is written for the rest of us.
Jan 8, 2026 · 3 min read
Web apps
How we approach appointment scheduling systems
There is a cheap way, a fast way and a good way to handle appointment scheduling systems. Here is how we pick.
Jan 7, 2026 · 3 min read
Travel
Budget flights and hidden fees: a short, practical primer
We keep answering the same questions about budget flights and hidden fees, so we wrote the long version down once.
Jan 6, 2026 · 3 min read
Mobile apps
The quiet details behind loyalty cards inside a phone
Loyalty cards inside a phone sounds like a big project until you break it into the three decisions that actually matter.
Jan 5, 2026 · 3 min read
Life & culture
Burnout warning signs: myths and reality
Burnout warning signs sounds like a big project until you break it into the three decisions that actually matter.
Jan 4, 2026 · 3 min read
Compare
Is web studios versus DIY builders worth it in 2026?
Web studios versus DIY builders sounds like a big project until you break it into the three decisions that actually matter.
Jan 3, 2026 · 3 min read
Websites
The complete guide to sitemaps and search indexing
Every month a client asks us about sitemaps and search indexing. The short answer is: start smaller than you think.
Jan 2, 2026 · 3 min read
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