Websites
How to compare options for why your homepage hero matters
Every month a client asks us about why your homepage hero matters. The short answer is: start smaller than you think.
Nov 14, 2025 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Latest
Food & drink
The honest cost of dietary labels done right
Dietary labels done right sounds like a big project until you break it into the three decisions that actually matter.
Nov 13, 2025 · 3 min read
Mobile apps
A simple checklist for push notifications without the spam
Most of the advice on push notifications without the spam is written for companies with a marketing department. This one is written for the rest of us.
Nov 12, 2025 · 3 min read
Business
Launch checklists and the customer's point of view
Most of the advice on launch checklists is written for companies with a marketing department. This one is written for the rest of us.
Nov 11, 2025 · 3 min read
Digital
Five tools we trust for cookie banners and consent
Most of the advice on cookie banners and consent is written for companies with a marketing department. This one is written for the rest of us.
Nov 10, 2025 · 3 min read
Websites
What nobody tells you about real estate listing pages
Most of the advice on real estate listing pages is written for companies with a marketing department. This one is written for the rest of us.
Nov 9, 2025 · 3 min read
Food & drink
Common mistakes with ghost kitchens
Ghost kitchens sounds like a big project until you break it into the three decisions that actually matter.
Nov 8, 2025 · 3 min read
Web apps
Offline-first data sync: a short, practical primer
We keep answering the same questions about offline-first data sync, so we wrote the long version down once.
Nov 7, 2025 · 3 min read
Business
Bookkeeping without tears without hiring a big team
Every month a client asks us about bookkeeping without tears. The short answer is: start smaller than you think.
Nov 6, 2025 · 3 min read
Digital
Analytics that answer one question: myths and reality
There is a cheap way, a fast way and a good way to handle analytics that answer one question. Here is how we pick.
Nov 5, 2025 · 3 min read
Websites
Is web fonts that load fast worth it in 2026?
Web fonts that load fast sounds like a big project until you break it into the three decisions that actually matter.
Nov 4, 2025 · 3 min read
Compare
What 'all-inclusive' should mean in real life, not in theory
What 'all-inclusive' should mean sounds like a big project until you break it into the three decisions that actually matter.
Nov 3, 2025 · 3 min read
Web apps
Planning audit logs your accountant will love for a busy season
Most of the advice on audit logs your accountant will love is written for companies with a marketing department. This one is written for the rest of us.
Nov 2, 2025 · 3 min read
Business
From idea to launch with contracts in plain language
Contracts in plain language sounds like a big project until you break it into the three decisions that actually matter.
Nov 1, 2025 · 3 min read
Digital
SEO for a brand-new site in one weekend
SEO for a brand-new site sounds like a big project until you break it into the three decisions that actually matter.
Oct 31, 2025 · 3 min read
Websites
9 lessons we learned about choosing a domain name you won't regret
We keep answering the same questions about choosing a domain name you won't regret, so we wrote the long version down once.
Oct 30, 2025 · 3 min read
Compare
How long template packs versus custom design really takes
We keep answering the same questions about template packs versus custom design, so we wrote the long version down once.
Oct 29, 2025 · 3 min read
Web apps
Internal admin panels: the beginner's roadmap
Internal admin panels sounds like a big project until you break it into the three decisions that actually matter.
Oct 28, 2025 · 3 min read
Travel
Questions to ask before starting travel tours booking online
We keep answering the same questions about travel tours booking online, so we wrote the long version down once.
Oct 27, 2025 · 3 min read
Mobile apps
QR ordering for cafes on a small budget
QR ordering for cafes sounds like a big project until you break it into the three decisions that actually matter.
Oct 26, 2025 · 3 min read
Life & culture
A month of keeping friendships while building: what changed
Keeping friendships while building sounds like a big project until you break it into the three decisions that actually matter.
Oct 25, 2025 · 3 min read
Compare
Why Wix, Squarespace and the trade-offs keeps coming up in client calls
Every month a client asks us about Wix, Squarespace and the trade-offs. The short answer is: start smaller than you think.
Oct 24, 2025 · 3 min read
Web apps
A better workflow for customer dashboards
We keep answering the same questions about customer dashboards, so we wrote the long version down once.
Oct 23, 2025 · 3 min read
Travel
How we approach packing light for client visits
Every month a client asks us about packing light for client visits. The short answer is: start smaller than you think.
Oct 22, 2025 · 3 min read
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