Mobile apps
Where designing for one-handed use is heading next
We keep answering the same questions about designing for one-handed use, so we wrote the long version down once.
Oct 21, 2025 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Life & culture
The quiet details behind morning routines that survive kids
Most of the advice on morning routines that survive kids is written for companies with a marketing department. This one is written for the rest of us.
Oct 20, 2025 · 3 min read
Digital
Small wins that add up in newsletters for tiny audiences
Every month a client asks us about newsletters for tiny audiences. The short answer is: start smaller than you think.
Oct 19, 2025 · 3 min read
Websites
Before and after: pricing pages that answer questions
Most of the advice on pricing pages that answer questions is written for companies with a marketing department. This one is written for the rest of us.
Oct 18, 2025 · 3 min read
Food & drink
The complete guide to food photography with a phone
Most of the advice on food photography with a phone is written for companies with a marketing department. This one is written for the rest of us.
Oct 17, 2025 · 3 min read
Web apps
Onboarding checklists for a first-time owner
Every month a client asks us about onboarding checklists. The short answer is: start smaller than you think.
Oct 16, 2025 · 3 min read
Business
Scope creep and why timing matters
Scope creep sounds like a big project until you break it into the three decisions that actually matter.
Oct 15, 2025 · 3 min read
Digital
The honest cost of content calendars you'll keep
There is a cheap way, a fast way and a good way to handle content calendars you'll keep. Here is how we pick.
Oct 14, 2025 · 3 min read
Websites
A simple checklist for portfolio sites for photographers
We keep answering the same questions about portfolio sites for photographers, so we wrote the long version down once.
Oct 13, 2025 · 3 min read
Food & drink
Small bakery menus and the customer's point of view
Small bakery menus sounds like a big project until you break it into the three decisions that actually matter.
Oct 12, 2025 · 3 min read
Web apps
Five tools we trust for AI assistants inside your product
Every month a client asks us about AI assistants inside your product. The short answer is: start smaller than you think.
Oct 11, 2025 · 3 min read
Business
Saying no to bad projects for people who hate jargon
Every month a client asks us about saying no to bad projects. The short answer is: start smaller than you think.
Oct 10, 2025 · 3 min read
Digital
Common mistakes with email lists that don't feel salesy
Most of the advice on email lists that don't feel salesy is written for companies with a marketing department. This one is written for the rest of us.
Oct 9, 2025 · 3 min read
Websites
Site speed on a budget: a short, practical primer
Site speed on a budget sounds like a big project until you break it into the three decisions that actually matter.
Oct 8, 2025 · 3 min read
Compare
App builders versus real builds without hiring a big team
We keep answering the same questions about app builders versus real builds, so we wrote the long version down once.
Oct 7, 2025 · 3 min read
Web apps
File uploads that never break: myths and reality
Most of the advice on file uploads that never break is written for companies with a marketing department. This one is written for the rest of us.
Oct 6, 2025 · 3 min read
Travel
Slow travel with a laptop, explained for non-technical owners
We keep answering the same questions about slow travel with a laptop, so we wrote the long version down once.
Oct 5, 2025 · 3 min read
Mobile apps
Camera-first app features in real life, not in theory
Every month a client asks us about camera-first app features. The short answer is: start smaller than you think.
Oct 4, 2025 · 3 min read
Websites
Planning landing pages that actually convert for a busy season
Every month a client asks us about landing pages that actually convert. The short answer is: start smaller than you think.
Oct 3, 2025 · 3 min read
Compare
From idea to launch with Shopify versus a custom store
Most of the advice on Shopify versus a custom store is written for companies with a marketing department. This one is written for the rest of us.
Oct 2, 2025 · 3 min read
Web apps
Inventory tracking for tiny shops in one weekend
Most of the advice on inventory tracking for tiny shops is written for companies with a marketing department. This one is written for the rest of us.
Oct 1, 2025 · 3 min read
Travel
Island hopping on a schedule: what actually works
Island hopping on a schedule sounds like a big project until you break it into the three decisions that actually matter.
Sep 30, 2025 · 3 min read
Mobile apps
How long in-app purchases and subscriptions really takes
We keep answering the same questions about in-app purchases and subscriptions, so we wrote the long version down once.
Sep 29, 2025 · 3 min read
Life & culture
How to compare options for screen time and sleep
There is a cheap way, a fast way and a good way to handle screen time and sleep. Here is how we pick.
Sep 28, 2025 · 3 min read
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