Digital
Questions to ask before starting customer support that scales
Every month a client asks us about customer support that scales. The short answer is: start smaller than you think.
Sep 27, 2025 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Websites
Microcopy on buttons on a small budget
We keep answering the same questions about microcopy on buttons, so we wrote the long version down once.
Sep 26, 2025 · 3 min read
Food & drink
A month of catering enquiries online: what changed
Catering enquiries online sounds like a big project until you break it into the three decisions that actually matter.
Sep 25, 2025 · 3 min read
Mobile apps
Why getting through App Store review keeps coming up in client calls
There is a cheap way, a fast way and a good way to handle getting through App Store review. Here is how we pick.
Sep 24, 2025 · 3 min read
Business
What nobody tells you about customer interviews
Every month a client asks us about customer interviews. The short answer is: start smaller than you think.
Sep 23, 2025 · 3 min read
Digital
How we approach logo files and where they belong
We keep answering the same questions about logo files and where they belong, so we wrote the long version down once.
Sep 22, 2025 · 3 min read
Websites
Where church and community websites is heading next
We keep answering the same questions about church and community websites, so we wrote the long version down once.
Sep 21, 2025 · 3 min read
Food & drink
The quiet details behind street food and cashless payments
Street food and cashless payments sounds like a big project until you break it into the three decisions that actually matter.
Sep 20, 2025 · 3 min read
Web apps
Small wins that add up in multi-currency checkouts
Every month a client asks us about multi-currency checkouts. The short answer is: start smaller than you think.
Sep 19, 2025 · 3 min read
Business
Is hiring your first contractor worth it in 2026?
Most of the advice on hiring your first contractor is written for companies with a marketing department. This one is written for the rest of us.
Sep 18, 2025 · 3 min read
Digital
The complete guide to paid ads on a small budget
There is a cheap way, a fast way and a good way to handle paid ads on a small budget. Here is how we pick.
Sep 17, 2025 · 3 min read
Websites
Dark mode done tastefully for a first-time owner
There is a cheap way, a fast way and a good way to handle dark mode done tastefully. Here is how we pick.
Sep 16, 2025 · 3 min read
Compare
Quote comparisons, line by line and why timing matters
Quote comparisons, line by line sounds like a big project until you break it into the three decisions that actually matter.
Sep 15, 2025 · 3 min read
Web apps
The honest cost of role-based permissions
Role-based permissions sounds like a big project until you break it into the three decisions that actually matter.
Sep 14, 2025 · 3 min read
Business
9 lessons we learned about pricing your first service
We keep answering the same questions about pricing your first service, so we wrote the long version down once.
Sep 13, 2025 · 3 min read
Mobile apps
Battery-friendly background work and the customer's point of view
There is a cheap way, a fast way and a good way to handle battery-friendly background work. Here is how we pick.
Sep 12, 2025 · 3 min read
Websites
Five tools we trust for website copy that sounds human
There is a cheap way, a fast way and a good way to handle website copy that sounds human. Here is how we pick.
Sep 11, 2025 · 3 min read
Compare
Freelance marketplaces, honestly for people who hate jargon
Freelance marketplaces, honestly sounds like a big project until you break it into the three decisions that actually matter.
Sep 10, 2025 · 3 min read
Web apps
Common mistakes with appointment scheduling systems
There is a cheap way, a fast way and a good way to handle appointment scheduling systems. Here is how we pick.
Sep 9, 2025 · 3 min read
Travel
Fixing budget flights and hidden fees when it goes wrong
Every month a client asks us about budget flights and hidden fees. The short answer is: start smaller than you think.
Sep 8, 2025 · 3 min read
Mobile apps
Loyalty cards inside a phone without hiring a big team
Loyalty cards inside a phone sounds like a big project until you break it into the three decisions that actually matter.
Sep 7, 2025 · 3 min read
Life & culture
A better workflow for burnout warning signs
There is a cheap way, a fast way and a good way to handle burnout warning signs. Here is how we pick.
Sep 6, 2025 · 3 min read
Compare
Web studios versus DIY builders, explained for non-technical owners
We keep answering the same questions about web studios versus DIY builders, so we wrote the long version down once.
Sep 5, 2025 · 3 min read
Websites
Sitemaps and search indexing in real life, not in theory
Sitemaps and search indexing sounds like a big project until you break it into the three decisions that actually matter.
Sep 4, 2025 · 3 min read
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