Travel
Weekend trips that reset your brain: our field notes
Most of the advice on weekend trips that reset your brain is written for companies with a marketing department. This one is written for the rest of us.
Sep 3, 2025 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Mobile apps
From idea to launch with app onboarding in three screens
Most of the advice on app onboarding in three screens is written for companies with a marketing department. This one is written for the rest of us.
Sep 2, 2025 · 3 min read
Life & culture
Before and after: focus in a noisy world
There is a cheap way, a fast way and a good way to handle focus in a noisy world. Here is how we pick.
Sep 1, 2025 · 3 min read
Digital
AI search and getting cited: what actually works
Every month a client asks us about AI search and getting cited. The short answer is: start smaller than you think.
Aug 31, 2025 · 3 min read
Websites
How long e-commerce product pages really takes
There is a cheap way, a fast way and a good way to handle e-commerce product pages. Here is how we pick.
Aug 30, 2025 · 3 min read
Food & drink
How to compare options for meal prep for busy founders
We keep answering the same questions about meal prep for busy founders, so we wrote the long version down once.
Aug 29, 2025 · 3 min read
Web apps
Questions to ask before starting email notifications people read
Every month a client asks us about email notifications people read. The short answer is: start smaller than you think.
Aug 28, 2025 · 3 min read
Business
A simple checklist for refund and revision policies
There is a cheap way, a fast way and a good way to handle refund and revision policies. Here is how we pick.
Aug 27, 2025 · 3 min read
Digital
A month of reviews and social proof: what changed
There is a cheap way, a fast way and a good way to handle reviews and social proof. Here is how we pick.
Aug 26, 2025 · 3 min read
Websites
Why booking forms people finish keeps coming up in client calls
Booking forms people finish sounds like a big project until you break it into the three decisions that actually matter.
Aug 25, 2025 · 3 min read
Food & drink
What nobody tells you about family recipes worth digitising
Every month a client asks us about family recipes worth digitising. The short answer is: start smaller than you think.
Aug 24, 2025 · 3 min read
Web apps
How we approach exporting data to CSV and PDF
Exporting data to CSV and PDF sounds like a big project until you break it into the three decisions that actually matter.
Aug 23, 2025 · 3 min read
Business
Getting paid on time: a short, practical primer
Every month a client asks us about getting paid on time. The short answer is: start smaller than you think.
Aug 22, 2025 · 3 min read
Digital
The quiet details behind local search and map listings
Every month a client asks us about local search and map listings. The short answer is: start smaller than you think.
Aug 21, 2025 · 3 min read
Websites
Small wins that add up in free hosting versus paid hosting
Most of the advice on free hosting versus paid hosting is written for companies with a marketing department. This one is written for the rest of us.
Aug 20, 2025 · 3 min read
Compare
Is no-code tools and their ceilings worth it in 2026?
There is a cheap way, a fast way and a good way to handle no-code tools and their ceilings. Here is how we pick.
Aug 19, 2025 · 3 min read
Web apps
The complete guide to membership and paywall flows
We keep answering the same questions about membership and paywall flows, so we wrote the long version down once.
Aug 18, 2025 · 3 min read
Travel
Planning homestays and small hotels for a busy season
Homestays and small hotels sounds like a big project until you break it into the three decisions that actually matter.
Aug 17, 2025 · 3 min read
Mobile apps
GPS tracking for small fleets and why timing matters
There is a cheap way, a fast way and a good way to handle GPS tracking for small fleets. Here is how we pick.
Aug 16, 2025 · 3 min read
Life & culture
Money habits for freelancers in one weekend
There is a cheap way, a fast way and a good way to handle money habits for freelancers. Here is how we pick.
Aug 15, 2025 · 3 min read
Compare
9 lessons we learned about WordPress maintenance costs
WordPress maintenance costs sounds like a big project until you break it into the three decisions that actually matter.
Aug 14, 2025 · 3 min read
Web apps
Invoicing tools for freelancers and the customer's point of view
There is a cheap way, a fast way and a good way to handle invoicing tools for freelancers. Here is how we pick.
Aug 13, 2025 · 3 min read
Travel
Working from a different time zone: the beginner's roadmap
There is a cheap way, a fast way and a good way to handle working from a different time zone. Here is how we pick.
Aug 12, 2025 · 3 min read
Mobile apps
Offline mode for delivery riders for people who hate jargon
We keep answering the same questions about offline mode for delivery riders, so we wrote the long version down once.
Aug 11, 2025 · 3 min read
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