Life & culture
Learning to code later in life on a small budget
Every month a client asks us about learning to code later in life. The short answer is: start smaller than you think.
Aug 10, 2025 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Digital
Fixing landing page A/B tests when it goes wrong
Landing page A/B tests sounds like a big project until you break it into the three decisions that actually matter.
Aug 9, 2025 · 3 min read
Websites
Contact pages without phone tag without hiring a big team
Every month a client asks us about contact pages without phone tag. The short answer is: start smaller than you think.
Aug 8, 2025 · 3 min read
Food & drink
A better workflow for farmers market storytelling
Every month a client asks us about farmers market storytelling. The short answer is: start smaller than you think.
Aug 7, 2025 · 3 min read
Mobile apps
Native versus cross-platform apps, explained for non-technical owners
Every month a client asks us about native versus cross-platform apps. The short answer is: start smaller than you think.
Aug 6, 2025 · 3 min read
Business
Where cash flow for seasonal shops is heading next
There is a cheap way, a fast way and a good way to handle cash flow for seasonal shops. Here is how we pick.
Aug 5, 2025 · 3 min read
Digital
Brand voice in five sentences: our field notes
Every month a client asks us about brand voice in five sentences. The short answer is: start smaller than you think.
Aug 4, 2025 · 3 min read
Websites
From idea to launch with restaurant menus on the web
Most of the advice on restaurant menus on the web is written for companies with a marketing department. This one is written for the rest of us.
Aug 3, 2025 · 3 min read
Food & drink
Before and after: coffee shop regulars
There is a cheap way, a fast way and a good way to handle coffee shop regulars. Here is how we pick.
Aug 2, 2025 · 3 min read
Web apps
Webhooks and payment reconciliation: what actually works
Most of the advice on webhooks and payment reconciliation is written for companies with a marketing department. This one is written for the rest of us.
Aug 1, 2025 · 3 min read
Business
One-person operations for a first-time owner
One-person operations sounds like a big project until you break it into the three decisions that actually matter.
Jul 31, 2025 · 3 min read
Digital
How to compare options for short-form video for service brands
We keep answering the same questions about short-form video for service brands, so we wrote the long version down once.
Jul 30, 2025 · 3 min read
Websites
Questions to ask before starting accessible colour contrast
Accessible colour contrast sounds like a big project until you break it into the three decisions that actually matter.
Jul 29, 2025 · 3 min read
Compare
A simple checklist for cheap hosting resellers
Cheap hosting resellers sounds like a big project until you break it into the three decisions that actually matter.
Jul 28, 2025 · 3 min read
Web apps
A month of search that finds the right thing: what changed
Most of the advice on search that finds the right thing is written for companies with a marketing department. This one is written for the rest of us.
Jul 27, 2025 · 3 min read
Travel
Five tools we trust for airport wifi survival
Most of the advice on airport wifi survival is written for companies with a marketing department. This one is written for the rest of us.
Jul 26, 2025 · 3 min read
Mobile apps
What nobody tells you about app store screenshots that sell
Every month a client asks us about app store screenshots that sell. The short answer is: start smaller than you think.
Jul 25, 2025 · 3 min read
Websites
How we approach one-page websites for small studios
Every month a client asks us about one-page websites for small studios. The short answer is: start smaller than you think.
Jul 24, 2025 · 3 min read
Compare
Hiring an agency versus a studio: a short, practical primer
We keep answering the same questions about hiring an agency versus a studio, so we wrote the long version down once.
Jul 23, 2025 · 3 min read
Web apps
The quiet details behind client portals
Most of the advice on client portals is written for companies with a marketing department. This one is written for the rest of us.
Jul 22, 2025 · 3 min read
Travel
Road trips and playlists: myths and reality
Road trips and playlists sounds like a big project until you break it into the three decisions that actually matter.
Jul 21, 2025 · 3 min read
Mobile apps
Is app icons that stand out worth it in 2026?
Most of the advice on app icons that stand out is written for companies with a marketing department. This one is written for the rest of us.
Jul 20, 2025 · 3 min read
Life & culture
Side projects that stay fun in real life, not in theory
Every month a client asks us about side projects that stay fun. The short answer is: start smaller than you think.
Jul 19, 2025 · 3 min read
Digital
Planning referral programs that work for a busy season
We keep answering the same questions about referral programs that work, so we wrote the long version down once.
Jul 18, 2025 · 3 min read
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