Websites
Why your homepage hero matters and why timing matters
We keep answering the same questions about why your homepage hero matters, so we wrote the long version down once.
Jul 17, 2025 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Latest
Food & drink
Dietary labels done right in one weekend
There is a cheap way, a fast way and a good way to handle dietary labels done right. Here is how we pick.
Jul 16, 2025 · 3 min read
Mobile apps
9 lessons we learned about push notifications without the spam
There is a cheap way, a fast way and a good way to handle push notifications without the spam. Here is how we pick.
Jul 15, 2025 · 3 min read
Business
How long launch checklists really takes
There is a cheap way, a fast way and a good way to handle launch checklists. Here is how we pick.
Jul 14, 2025 · 3 min read
Digital
Cookie banners and consent: the beginner's roadmap
Cookie banners and consent sounds like a big project until you break it into the three decisions that actually matter.
Jul 13, 2025 · 3 min read
Websites
Real estate listing pages for people who hate jargon
There is a cheap way, a fast way and a good way to handle real estate listing pages. Here is how we pick.
Jul 12, 2025 · 3 min read
Food & drink
Ghost kitchens on a small budget
Most of the advice on ghost kitchens is written for companies with a marketing department. This one is written for the rest of us.
Jul 11, 2025 · 3 min read
Web apps
Fixing offline-first data sync when it goes wrong
We keep answering the same questions about offline-first data sync, so we wrote the long version down once.
Jul 10, 2025 · 3 min read
Business
Why bookkeeping without tears keeps coming up in client calls
Every month a client asks us about bookkeeping without tears. The short answer is: start smaller than you think.
Jul 9, 2025 · 3 min read
Digital
A better workflow for analytics that answer one question
Every month a client asks us about analytics that answer one question. The short answer is: start smaller than you think.
Jul 8, 2025 · 3 min read
Websites
Web fonts that load fast, explained for non-technical owners
Most of the advice on web fonts that load fast is written for companies with a marketing department. This one is written for the rest of us.
Jul 7, 2025 · 3 min read
Compare
Where what 'all-inclusive' should mean is heading next
Every month a client asks us about what 'all-inclusive' should mean. The short answer is: start smaller than you think.
Jul 6, 2025 · 3 min read
Web apps
Audit logs your accountant will love: our field notes
Most of the advice on audit logs your accountant will love is written for companies with a marketing department. This one is written for the rest of us.
Jul 5, 2025 · 3 min read
Business
Small wins that add up in contracts in plain language
There is a cheap way, a fast way and a good way to handle contracts in plain language. Here is how we pick.
Jul 4, 2025 · 3 min read
Digital
Before and after: SEO for a brand-new site
There is a cheap way, a fast way and a good way to handle SEO for a brand-new site. Here is how we pick.
Jul 3, 2025 · 3 min read
Websites
Choosing a domain name you won't regret: what actually works
Most of the advice on choosing a domain name you won't regret is written for companies with a marketing department. This one is written for the rest of us.
Jul 2, 2025 · 3 min read
Compare
Template packs versus custom design for a first-time owner
Template packs versus custom design sounds like a big project until you break it into the three decisions that actually matter.
Jul 1, 2025 · 3 min read
Web apps
How to compare options for internal admin panels
There is a cheap way, a fast way and a good way to handle internal admin panels. Here is how we pick.
Jun 30, 2025 · 3 min read
Travel
The honest cost of travel tours booking online
Every month a client asks us about travel tours booking online. The short answer is: start smaller than you think.
Jun 29, 2025 · 3 min read
Mobile apps
A simple checklist for QR ordering for cafes
Every month a client asks us about QR ordering for cafes. The short answer is: start smaller than you think.
Jun 28, 2025 · 3 min read
Life & culture
Keeping friendships while building and the customer's point of view
Every month a client asks us about keeping friendships while building. The short answer is: start smaller than you think.
Jun 27, 2025 · 3 min read
Compare
Five tools we trust for Wix, Squarespace and the trade-offs
Most of the advice on Wix, Squarespace and the trade-offs is written for companies with a marketing department. This one is written for the rest of us.
Jun 26, 2025 · 3 min read
Web apps
What nobody tells you about customer dashboards
Most of the advice on customer dashboards is written for companies with a marketing department. This one is written for the rest of us.
Jun 25, 2025 · 3 min read
Travel
Common mistakes with packing light for client visits
Every month a client asks us about packing light for client visits. The short answer is: start smaller than you think.
Jun 24, 2025 · 3 min read
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