Mobile apps
Designing for one-handed use: a short, practical primer
Every month a client asks us about designing for one-handed use. The short answer is: start smaller than you think.
Jun 23, 2025 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Life & culture
Morning routines that survive kids without hiring a big team
There is a cheap way, a fast way and a good way to handle morning routines that survive kids. Here is how we pick.
Jun 22, 2025 · 3 min read
Digital
Newsletters for tiny audiences: myths and reality
Every month a client asks us about newsletters for tiny audiences. The short answer is: start smaller than you think.
Jun 21, 2025 · 3 min read
Websites
Is pricing pages that answer questions worth it in 2026?
Most of the advice on pricing pages that answer questions is written for companies with a marketing department. This one is written for the rest of us.
Jun 20, 2025 · 3 min read
Food & drink
Food photography with a phone in real life, not in theory
We keep answering the same questions about food photography with a phone, so we wrote the long version down once.
Jun 19, 2025 · 3 min read
Web apps
Planning onboarding checklists for a busy season
There is a cheap way, a fast way and a good way to handle onboarding checklists. Here is how we pick.
Jun 18, 2025 · 3 min read
Business
From idea to launch with scope creep
We keep answering the same questions about scope creep, so we wrote the long version down once.
Jun 17, 2025 · 3 min read
Digital
Content calendars you'll keep in one weekend
Content calendars you'll keep sounds like a big project until you break it into the three decisions that actually matter.
Jun 16, 2025 · 3 min read
Websites
9 lessons we learned about portfolio sites for photographers
There is a cheap way, a fast way and a good way to handle portfolio sites for photographers. Here is how we pick.
Jun 15, 2025 · 3 min read
Food & drink
How long small bakery menus really takes
Most of the advice on small bakery menus is written for companies with a marketing department. This one is written for the rest of us.
Jun 14, 2025 · 3 min read
Web apps
AI assistants inside your product: the beginner's roadmap
Every month a client asks us about AI assistants inside your product. The short answer is: start smaller than you think.
Jun 13, 2025 · 3 min read
Business
Questions to ask before starting saying no to bad projects
We keep answering the same questions about saying no to bad projects, so we wrote the long version down once.
Jun 12, 2025 · 3 min read
Digital
Email lists that don't feel salesy on a small budget
We keep answering the same questions about email lists that don't feel salesy, so we wrote the long version down once.
Jun 11, 2025 · 3 min read
Websites
Fixing site speed on a budget when it goes wrong
There is a cheap way, a fast way and a good way to handle site speed on a budget. Here is how we pick.
Jun 10, 2025 · 3 min read
Compare
Why app builders versus real builds keeps coming up in client calls
App builders versus real builds sounds like a big project until you break it into the three decisions that actually matter.
Jun 9, 2025 · 3 min read
Web apps
A better workflow for file uploads that never break
File uploads that never break sounds like a big project until you break it into the three decisions that actually matter.
Jun 8, 2025 · 3 min read
Travel
How we approach slow travel with a laptop
There is a cheap way, a fast way and a good way to handle slow travel with a laptop. Here is how we pick.
Jun 7, 2025 · 3 min read
Mobile apps
Where camera-first app features is heading next
We keep answering the same questions about camera-first app features, so we wrote the long version down once.
Jun 6, 2025 · 3 min read
Websites
Landing pages that actually convert: our field notes
Most of the advice on landing pages that actually convert is written for companies with a marketing department. This one is written for the rest of us.
Jun 5, 2025 · 3 min read
Compare
Small wins that add up in Shopify versus a custom store
Every month a client asks us about Shopify versus a custom store. The short answer is: start smaller than you think.
Jun 4, 2025 · 3 min read
Web apps
Before and after: inventory tracking for tiny shops
Every month a client asks us about inventory tracking for tiny shops. The short answer is: start smaller than you think.
Jun 3, 2025 · 3 min read
Travel
The complete guide to island hopping on a schedule
Island hopping on a schedule sounds like a big project until you break it into the three decisions that actually matter.
Jun 2, 2025 · 3 min read
Mobile apps
In-app purchases and subscriptions for a first-time owner
There is a cheap way, a fast way and a good way to handle in-app purchases and subscriptions. Here is how we pick.
Jun 1, 2025 · 3 min read
Life & culture
Screen time and sleep and why timing matters
Every month a client asks us about screen time and sleep. The short answer is: start smaller than you think.
May 31, 2025 · 3 min read
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