Digital
The honest cost of customer support that scales
Most of the advice on customer support that scales is written for companies with a marketing department. This one is written for the rest of us.
May 30, 2025 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Websites
A simple checklist for microcopy on buttons
Most of the advice on microcopy on buttons is written for companies with a marketing department. This one is written for the rest of us.
May 29, 2025 · 3 min read
Food & drink
Catering enquiries online and the customer's point of view
We keep answering the same questions about catering enquiries online, so we wrote the long version down once.
May 28, 2025 · 3 min read
Mobile apps
Five tools we trust for getting through App Store review
Most of the advice on getting through App Store review is written for companies with a marketing department. This one is written for the rest of us.
May 27, 2025 · 3 min read
Business
Customer interviews for people who hate jargon
Every month a client asks us about customer interviews. The short answer is: start smaller than you think.
May 26, 2025 · 3 min read
Digital
Common mistakes with logo files and where they belong
There is a cheap way, a fast way and a good way to handle logo files and where they belong. Here is how we pick.
May 25, 2025 · 3 min read
Websites
Church and community websites: a short, practical primer
There is a cheap way, a fast way and a good way to handle church and community websites. Here is how we pick.
May 24, 2025 · 3 min read
Food & drink
Street food and cashless payments without hiring a big team
Most of the advice on street food and cashless payments is written for companies with a marketing department. This one is written for the rest of us.
May 23, 2025 · 3 min read
Web apps
Multi-currency checkouts: myths and reality
Every month a client asks us about multi-currency checkouts. The short answer is: start smaller than you think.
May 22, 2025 · 3 min read
Business
Hiring your first contractor, explained for non-technical owners
There is a cheap way, a fast way and a good way to handle hiring your first contractor. Here is how we pick.
May 21, 2025 · 3 min read
Digital
Paid ads on a small budget in real life, not in theory
There is a cheap way, a fast way and a good way to handle paid ads on a small budget. Here is how we pick.
May 20, 2025 · 3 min read
Websites
Planning dark mode done tastefully for a busy season
There is a cheap way, a fast way and a good way to handle dark mode done tastefully. Here is how we pick.
May 19, 2025 · 3 min read
Compare
From idea to launch with quote comparisons, line by line
There is a cheap way, a fast way and a good way to handle quote comparisons, line by line. Here is how we pick.
May 18, 2025 · 3 min read
Web apps
Role-based permissions in one weekend
Every month a client asks us about role-based permissions. The short answer is: start smaller than you think.
May 17, 2025 · 3 min read
Business
Pricing your first service: what actually works
We keep answering the same questions about pricing your first service, so we wrote the long version down once.
May 16, 2025 · 3 min read
Mobile apps
How long battery-friendly background work really takes
There is a cheap way, a fast way and a good way to handle battery-friendly background work. Here is how we pick.
May 15, 2025 · 3 min read
Websites
Website copy that sounds human: the beginner's roadmap
We keep answering the same questions about website copy that sounds human, so we wrote the long version down once.
May 14, 2025 · 3 min read
Compare
Questions to ask before starting freelance marketplaces, honestly
There is a cheap way, a fast way and a good way to handle freelance marketplaces, honestly. Here is how we pick.
May 13, 2025 · 3 min read
Web apps
Appointment scheduling systems on a small budget
Most of the advice on appointment scheduling systems is written for companies with a marketing department. This one is written for the rest of us.
May 12, 2025 · 3 min read
Travel
A month of budget flights and hidden fees: what changed
Budget flights and hidden fees sounds like a big project until you break it into the three decisions that actually matter.
May 11, 2025 · 3 min read
Mobile apps
Why loyalty cards inside a phone keeps coming up in client calls
Every month a client asks us about loyalty cards inside a phone. The short answer is: start smaller than you think.
May 10, 2025 · 3 min read
Life & culture
What nobody tells you about burnout warning signs
Most of the advice on burnout warning signs is written for companies with a marketing department. This one is written for the rest of us.
May 9, 2025 · 3 min read
Compare
How we approach web studios versus DIY builders
We keep answering the same questions about web studios versus DIY builders, so we wrote the long version down once.
May 8, 2025 · 3 min read
Websites
Where sitemaps and search indexing is heading next
Most of the advice on sitemaps and search indexing is written for companies with a marketing department. This one is written for the rest of us.
May 7, 2025 · 3 min read
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