Digital
What nobody tells you about customer support that scales
Most of the advice on customer support that scales is written for companies with a marketing department. This one is written for the rest of us.
May 25, 2026 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Websites
How we approach microcopy on buttons
There is a cheap way, a fast way and a good way to handle microcopy on buttons. Here is how we pick.
May 24, 2026 · 3 min read
Food & drink
Catering enquiries online: a short, practical primer
Catering enquiries online sounds like a big project until you break it into the three decisions that actually matter.
May 23, 2026 · 3 min read
Mobile apps
The quiet details behind getting through App Store review
We keep answering the same questions about getting through App Store review, so we wrote the long version down once.
May 22, 2026 · 3 min read
Business
Customer interviews: myths and reality
There is a cheap way, a fast way and a good way to handle customer interviews. Here is how we pick.
May 21, 2026 · 3 min read
Digital
Is logo files and where they belong worth it in 2026?
There is a cheap way, a fast way and a good way to handle logo files and where they belong. Here is how we pick.
May 20, 2026 · 3 min read
Websites
The complete guide to church and community websites
There is a cheap way, a fast way and a good way to handle church and community websites. Here is how we pick.
May 19, 2026 · 3 min read
Food & drink
Planning street food and cashless payments for a busy season
Every month a client asks us about street food and cashless payments. The short answer is: start smaller than you think.
May 18, 2026 · 3 min read
Web apps
Multi-currency checkouts and why timing matters
Most of the advice on multi-currency checkouts is written for companies with a marketing department. This one is written for the rest of us.
May 17, 2026 · 3 min read
Business
Hiring your first contractor in one weekend
We keep answering the same questions about hiring your first contractor, so we wrote the long version down once.
May 16, 2026 · 3 min read
Digital
9 lessons we learned about paid ads on a small budget
There is a cheap way, a fast way and a good way to handle paid ads on a small budget. Here is how we pick.
May 15, 2026 · 3 min read
Websites
Dark mode done tastefully and the customer's point of view
Every month a client asks us about dark mode done tastefully. The short answer is: start smaller than you think.
May 14, 2026 · 3 min read
Compare
Quote comparisons, line by line: the beginner's roadmap
We keep answering the same questions about quote comparisons, line by line, so we wrote the long version down once.
May 13, 2026 · 3 min read
Web apps
Role-based permissions for people who hate jargon
Most of the advice on role-based permissions is written for companies with a marketing department. This one is written for the rest of us.
May 12, 2026 · 3 min read
Business
Pricing your first service on a small budget
We keep answering the same questions about pricing your first service, so we wrote the long version down once.
May 11, 2026 · 3 min read
Mobile apps
Fixing battery-friendly background work when it goes wrong
Every month a client asks us about battery-friendly background work. The short answer is: start smaller than you think.
May 10, 2026 · 3 min read
Websites
Website copy that sounds human without hiring a big team
Website copy that sounds human sounds like a big project until you break it into the three decisions that actually matter.
May 9, 2026 · 3 min read
Compare
A better workflow for freelance marketplaces, honestly
Most of the advice on freelance marketplaces, honestly is written for companies with a marketing department. This one is written for the rest of us.
May 8, 2026 · 3 min read
Web apps
Appointment scheduling systems, explained for non-technical owners
Appointment scheduling systems sounds like a big project until you break it into the three decisions that actually matter.
May 7, 2026 · 3 min read
Travel
Where budget flights and hidden fees is heading next
There is a cheap way, a fast way and a good way to handle budget flights and hidden fees. Here is how we pick.
May 6, 2026 · 3 min read
Mobile apps
Loyalty cards inside a phone: our field notes
Most of the advice on loyalty cards inside a phone is written for companies with a marketing department. This one is written for the rest of us.
May 5, 2026 · 3 min read
Life & culture
Small wins that add up in burnout warning signs
Burnout warning signs sounds like a big project until you break it into the three decisions that actually matter.
May 4, 2026 · 3 min read
Compare
Before and after: web studios versus DIY builders
Most of the advice on web studios versus DIY builders is written for companies with a marketing department. This one is written for the rest of us.
May 3, 2026 · 3 min read
Websites
Sitemaps and search indexing: what actually works
There is a cheap way, a fast way and a good way to handle sitemaps and search indexing. Here is how we pick.
May 2, 2026 · 3 min read
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