Life & culture
How we approach learning to code later in life
We keep answering the same questions about learning to code later in life, so we wrote the long version down once.
Apr 7, 2026 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Latest
Digital
Where landing page A/B tests is heading next
We keep answering the same questions about landing page A/B tests, so we wrote the long version down once.
Apr 6, 2026 · 3 min read
Websites
Contact pages without phone tag: our field notes
Every month a client asks us about contact pages without phone tag. The short answer is: start smaller than you think.
Apr 5, 2026 · 3 min read
Food & drink
Small wins that add up in farmers market storytelling
Most of the advice on farmers market storytelling is written for companies with a marketing department. This one is written for the rest of us.
Apr 4, 2026 · 3 min read
Mobile apps
Before and after: native versus cross-platform apps
There is a cheap way, a fast way and a good way to handle native versus cross-platform apps. Here is how we pick.
Apr 3, 2026 · 3 min read
Business
The complete guide to cash flow for seasonal shops
Most of the advice on cash flow for seasonal shops is written for companies with a marketing department. This one is written for the rest of us.
Apr 2, 2026 · 3 min read
Digital
Brand voice in five sentences for a first-time owner
Most of the advice on brand voice in five sentences is written for companies with a marketing department. This one is written for the rest of us.
Apr 1, 2026 · 3 min read
Websites
How to compare options for restaurant menus on the web
There is a cheap way, a fast way and a good way to handle restaurant menus on the web. Here is how we pick.
Mar 31, 2026 · 3 min read
Food & drink
The honest cost of coffee shop regulars
Most of the advice on coffee shop regulars is written for companies with a marketing department. This one is written for the rest of us.
Mar 30, 2026 · 3 min read
Web apps
A simple checklist for webhooks and payment reconciliation
There is a cheap way, a fast way and a good way to handle webhooks and payment reconciliation. Here is how we pick.
Mar 29, 2026 · 3 min read
Business
One-person operations and the customer's point of view
There is a cheap way, a fast way and a good way to handle one-person operations. Here is how we pick.
Mar 28, 2026 · 3 min read
Digital
Five tools we trust for short-form video for service brands
Short-form video for service brands sounds like a big project until you break it into the three decisions that actually matter.
Mar 27, 2026 · 3 min read
Websites
What nobody tells you about accessible colour contrast
We keep answering the same questions about accessible colour contrast, so we wrote the long version down once.
Mar 26, 2026 · 3 min read
Compare
Common mistakes with cheap hosting resellers
There is a cheap way, a fast way and a good way to handle cheap hosting resellers. Here is how we pick.
Mar 25, 2026 · 3 min read
Web apps
Search that finds the right thing: a short, practical primer
We keep answering the same questions about search that finds the right thing, so we wrote the long version down once.
Mar 24, 2026 · 3 min read
Travel
Airport wifi survival without hiring a big team
We keep answering the same questions about airport wifi survival, so we wrote the long version down once.
Mar 23, 2026 · 3 min read
Mobile apps
App store screenshots that sell: myths and reality
Every month a client asks us about app store screenshots that sell. The short answer is: start smaller than you think.
Mar 22, 2026 · 3 min read
Websites
Is one-page websites for small studios worth it in 2026?
One-page websites for small studios sounds like a big project until you break it into the three decisions that actually matter.
Mar 21, 2026 · 3 min read
Compare
Hiring an agency versus a studio in real life, not in theory
We keep answering the same questions about hiring an agency versus a studio, so we wrote the long version down once.
Mar 20, 2026 · 3 min read
Web apps
Planning client portals for a busy season
Client portals sounds like a big project until you break it into the three decisions that actually matter.
Mar 19, 2026 · 3 min read
Travel
From idea to launch with road trips and playlists
We keep answering the same questions about road trips and playlists, so we wrote the long version down once.
Mar 18, 2026 · 3 min read
Mobile apps
App icons that stand out in one weekend
Most of the advice on app icons that stand out is written for companies with a marketing department. This one is written for the rest of us.
Mar 17, 2026 · 3 min read
Life & culture
Side projects that stay fun: what actually works
Side projects that stay fun sounds like a big project until you break it into the three decisions that actually matter.
Mar 16, 2026 · 3 min read
Digital
How long referral programs that work really takes
We keep answering the same questions about referral programs that work, so we wrote the long version down once.
Mar 15, 2026 · 3 min read
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