Websites
Why your homepage hero matters: the beginner's roadmap
We keep answering the same questions about why your homepage hero matters, so we wrote the long version down once.
Mar 14, 2026 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Latest
Food & drink
Questions to ask before starting dietary labels done right
Most of the advice on dietary labels done right is written for companies with a marketing department. This one is written for the rest of us.
Mar 13, 2026 · 3 min read
Mobile apps
Push notifications without the spam on a small budget
We keep answering the same questions about push notifications without the spam, so we wrote the long version down once.
Mar 12, 2026 · 3 min read
Business
A month of launch checklists: what changed
Every month a client asks us about launch checklists. The short answer is: start smaller than you think.
Mar 11, 2026 · 3 min read
Digital
Why cookie banners and consent keeps coming up in client calls
We keep answering the same questions about cookie banners and consent, so we wrote the long version down once.
Mar 10, 2026 · 3 min read
Websites
A better workflow for real estate listing pages
Every month a client asks us about real estate listing pages. The short answer is: start smaller than you think.
Mar 9, 2026 · 3 min read
Food & drink
How we approach ghost kitchens
Most of the advice on ghost kitchens is written for companies with a marketing department. This one is written for the rest of us.
Mar 8, 2026 · 3 min read
Web apps
Where offline-first data sync is heading next
Every month a client asks us about offline-first data sync. The short answer is: start smaller than you think.
Mar 7, 2026 · 3 min read
Business
The quiet details behind bookkeeping without tears
Most of the advice on bookkeeping without tears is written for companies with a marketing department. This one is written for the rest of us.
Mar 6, 2026 · 3 min read
Digital
Small wins that add up in analytics that answer one question
Every month a client asks us about analytics that answer one question. The short answer is: start smaller than you think.
Mar 5, 2026 · 3 min read
Websites
Before and after: web fonts that load fast
We keep answering the same questions about web fonts that load fast, so we wrote the long version down once.
Mar 4, 2026 · 3 min read
Compare
The complete guide to what 'all-inclusive' should mean
Most of the advice on what 'all-inclusive' should mean is written for companies with a marketing department. This one is written for the rest of us.
Mar 3, 2026 · 3 min read
Web apps
Audit logs your accountant will love for a first-time owner
Audit logs your accountant will love sounds like a big project until you break it into the three decisions that actually matter.
Mar 2, 2026 · 3 min read
Business
Contracts in plain language and why timing matters
Contracts in plain language sounds like a big project until you break it into the three decisions that actually matter.
Mar 1, 2026 · 3 min read
Digital
The honest cost of SEO for a brand-new site
SEO for a brand-new site sounds like a big project until you break it into the three decisions that actually matter.
Feb 28, 2026 · 3 min read
Websites
A simple checklist for choosing a domain name you won't regret
Most of the advice on choosing a domain name you won't regret is written for companies with a marketing department. This one is written for the rest of us.
Feb 27, 2026 · 3 min read
Compare
Template packs versus custom design and the customer's point of view
Template packs versus custom design sounds like a big project until you break it into the three decisions that actually matter.
Feb 26, 2026 · 3 min read
Web apps
Five tools we trust for internal admin panels
Most of the advice on internal admin panels is written for companies with a marketing department. This one is written for the rest of us.
Feb 25, 2026 · 3 min read
Travel
Travel tours booking online for people who hate jargon
Travel tours booking online sounds like a big project until you break it into the three decisions that actually matter.
Feb 24, 2026 · 3 min read
Mobile apps
Common mistakes with QR ordering for cafes
Every month a client asks us about QR ordering for cafes. The short answer is: start smaller than you think.
Feb 23, 2026 · 3 min read
Life & culture
Fixing keeping friendships while building when it goes wrong
Most of the advice on keeping friendships while building is written for companies with a marketing department. This one is written for the rest of us.
Feb 22, 2026 · 3 min read
Compare
Wix, Squarespace and the trade-offs without hiring a big team
Every month a client asks us about Wix, Squarespace and the trade-offs. The short answer is: start smaller than you think.
Feb 21, 2026 · 3 min read
Web apps
Customer dashboards: myths and reality
Customer dashboards sounds like a big project until you break it into the three decisions that actually matter.
Feb 20, 2026 · 3 min read
Travel
Packing light for client visits, explained for non-technical owners
Packing light for client visits sounds like a big project until you break it into the three decisions that actually matter.
Feb 19, 2026 · 3 min read
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