Mobile apps
Designing for one-handed use in real life, not in theory
There is a cheap way, a fast way and a good way to handle designing for one-handed use. Here is how we pick.
Feb 18, 2026 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Life & culture
Morning routines that survive kids: our field notes
Most of the advice on morning routines that survive kids is written for companies with a marketing department. This one is written for the rest of us.
Feb 17, 2026 · 3 min read
Digital
From idea to launch with newsletters for tiny audiences
We keep answering the same questions about newsletters for tiny audiences, so we wrote the long version down once.
Feb 16, 2026 · 3 min read
Websites
Pricing pages that answer questions in one weekend
Every month a client asks us about pricing pages that answer questions. The short answer is: start smaller than you think.
Feb 15, 2026 · 3 min read
Food & drink
Food photography with a phone: what actually works
We keep answering the same questions about food photography with a phone, so we wrote the long version down once.
Feb 14, 2026 · 3 min read
Web apps
How long onboarding checklists really takes
We keep answering the same questions about onboarding checklists, so we wrote the long version down once.
Feb 13, 2026 · 3 min read
Business
How to compare options for scope creep
Scope creep sounds like a big project until you break it into the three decisions that actually matter.
Feb 12, 2026 · 3 min read
Digital
Questions to ask before starting content calendars you'll keep
Every month a client asks us about content calendars you'll keep. The short answer is: start smaller than you think.
Feb 11, 2026 · 3 min read
Websites
Portfolio sites for photographers on a small budget
There is a cheap way, a fast way and a good way to handle portfolio sites for photographers. Here is how we pick.
Feb 10, 2026 · 3 min read
Food & drink
A month of small bakery menus: what changed
Small bakery menus sounds like a big project until you break it into the three decisions that actually matter.
Feb 9, 2026 · 3 min read
Web apps
Why AI assistants inside your product keeps coming up in client calls
Every month a client asks us about AI assistants inside your product. The short answer is: start smaller than you think.
Feb 8, 2026 · 3 min read
Business
What nobody tells you about saying no to bad projects
Every month a client asks us about saying no to bad projects. The short answer is: start smaller than you think.
Feb 7, 2026 · 3 min read
Digital
How we approach email lists that don't feel salesy
There is a cheap way, a fast way and a good way to handle email lists that don't feel salesy. Here is how we pick.
Feb 6, 2026 · 3 min read
Websites
Where site speed on a budget is heading next
Site speed on a budget sounds like a big project until you break it into the three decisions that actually matter.
Feb 5, 2026 · 3 min read
Compare
The quiet details behind app builders versus real builds
App builders versus real builds sounds like a big project until you break it into the three decisions that actually matter.
Feb 4, 2026 · 3 min read
Web apps
Small wins that add up in file uploads that never break
File uploads that never break sounds like a big project until you break it into the three decisions that actually matter.
Feb 3, 2026 · 3 min read
Travel
Is slow travel with a laptop worth it in 2026?
Slow travel with a laptop sounds like a big project until you break it into the three decisions that actually matter.
Feb 2, 2026 · 3 min read
Mobile apps
The complete guide to camera-first app features
Most of the advice on camera-first app features is written for companies with a marketing department. This one is written for the rest of us.
Feb 1, 2026 · 3 min read
Websites
Landing pages that actually convert for a first-time owner
Landing pages that actually convert sounds like a big project until you break it into the three decisions that actually matter.
Jan 31, 2026 · 3 min read
Compare
Shopify versus a custom store and why timing matters
Every month a client asks us about Shopify versus a custom store. The short answer is: start smaller than you think.
Jan 30, 2026 · 3 min read
Web apps
The honest cost of inventory tracking for tiny shops
Every month a client asks us about inventory tracking for tiny shops. The short answer is: start smaller than you think.
Jan 29, 2026 · 3 min read
Travel
9 lessons we learned about island hopping on a schedule
Most of the advice on island hopping on a schedule is written for companies with a marketing department. This one is written for the rest of us.
Jan 28, 2026 · 3 min read
Mobile apps
In-app purchases and subscriptions and the customer's point of view
There is a cheap way, a fast way and a good way to handle in-app purchases and subscriptions. Here is how we pick.
Jan 27, 2026 · 3 min read
Life & culture
Screen time and sleep: the beginner's roadmap
Most of the advice on screen time and sleep is written for companies with a marketing department. This one is written for the rest of us.
Jan 26, 2026 · 3 min read
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