Digital
A simple checklist for referral programs that work
Most of the advice on referral programs that work is written for companies with a marketing department. This one is written for the rest of us.
Jan 1, 2026 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Websites
A month of why your homepage hero matters: what changed
Every month a client asks us about why your homepage hero matters. The short answer is: start smaller than you think.
Dec 31, 2025 · 3 min read
Food & drink
Five tools we trust for dietary labels done right
Every month a client asks us about dietary labels done right. The short answer is: start smaller than you think.
Dec 30, 2025 · 3 min read
Mobile apps
What nobody tells you about push notifications without the spam
Most of the advice on push notifications without the spam is written for companies with a marketing department. This one is written for the rest of us.
Dec 29, 2025 · 3 min read
Business
Common mistakes with launch checklists
Every month a client asks us about launch checklists. The short answer is: start smaller than you think.
Dec 28, 2025 · 3 min read
Digital
Cookie banners and consent: a short, practical primer
Cookie banners and consent sounds like a big project until you break it into the three decisions that actually matter.
Dec 27, 2025 · 3 min read
Websites
The quiet details behind real estate listing pages
There is a cheap way, a fast way and a good way to handle real estate listing pages. Here is how we pick.
Dec 26, 2025 · 3 min read
Food & drink
Ghost kitchens: myths and reality
Ghost kitchens sounds like a big project until you break it into the three decisions that actually matter.
Dec 25, 2025 · 3 min read
Web apps
Is offline-first data sync worth it in 2026?
We keep answering the same questions about offline-first data sync, so we wrote the long version down once.
Dec 24, 2025 · 3 min read
Business
Bookkeeping without tears in real life, not in theory
Bookkeeping without tears sounds like a big project until you break it into the three decisions that actually matter.
Dec 23, 2025 · 3 min read
Digital
Planning analytics that answer one question for a busy season
We keep answering the same questions about analytics that answer one question, so we wrote the long version down once.
Dec 22, 2025 · 3 min read
Websites
Web fonts that load fast and why timing matters
There is a cheap way, a fast way and a good way to handle web fonts that load fast. Here is how we pick.
Dec 21, 2025 · 3 min read
Compare
What 'all-inclusive' should mean in one weekend
Every month a client asks us about what 'all-inclusive' should mean. The short answer is: start smaller than you think.
Dec 20, 2025 · 3 min read
Web apps
9 lessons we learned about audit logs your accountant will love
Every month a client asks us about audit logs your accountant will love. The short answer is: start smaller than you think.
Dec 19, 2025 · 3 min read
Business
How long contracts in plain language really takes
We keep answering the same questions about contracts in plain language, so we wrote the long version down once.
Dec 18, 2025 · 3 min read
Digital
SEO for a brand-new site: the beginner's roadmap
Most of the advice on SEO for a brand-new site is written for companies with a marketing department. This one is written for the rest of us.
Dec 17, 2025 · 3 min read
Websites
Choosing a domain name you won't regret for people who hate jargon
There is a cheap way, a fast way and a good way to handle choosing a domain name you won't regret. Here is how we pick.
Dec 16, 2025 · 3 min read
Compare
Template packs versus custom design on a small budget
Template packs versus custom design sounds like a big project until you break it into the three decisions that actually matter.
Dec 15, 2025 · 3 min read
Web apps
Fixing internal admin panels when it goes wrong
There is a cheap way, a fast way and a good way to handle internal admin panels. Here is how we pick.
Dec 14, 2025 · 3 min read
Travel
Why travel tours booking online keeps coming up in client calls
Every month a client asks us about travel tours booking online. The short answer is: start smaller than you think.
Dec 13, 2025 · 3 min read
Mobile apps
A better workflow for QR ordering for cafes
Most of the advice on QR ordering for cafes is written for companies with a marketing department. This one is written for the rest of us.
Dec 12, 2025 · 3 min read
Life & culture
How we approach keeping friendships while building
Every month a client asks us about keeping friendships while building. The short answer is: start smaller than you think.
Dec 11, 2025 · 3 min read
Compare
Where Wix, Squarespace and the trade-offs is heading next
Every month a client asks us about Wix, Squarespace and the trade-offs. The short answer is: start smaller than you think.
Dec 10, 2025 · 3 min read
Web apps
Customer dashboards: our field notes
Customer dashboards sounds like a big project until you break it into the three decisions that actually matter.
Dec 9, 2025 · 3 min read
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