Travel
Small wins that add up in packing light for client visits
We keep answering the same questions about packing light for client visits, so we wrote the long version down once.
Dec 8, 2025 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Latest
Mobile apps
Before and after: designing for one-handed use
There is a cheap way, a fast way and a good way to handle designing for one-handed use. Here is how we pick.
Dec 7, 2025 · 3 min read
Life & culture
The complete guide to morning routines that survive kids
Morning routines that survive kids sounds like a big project until you break it into the three decisions that actually matter.
Dec 6, 2025 · 3 min read
Digital
Newsletters for tiny audiences for a first-time owner
We keep answering the same questions about newsletters for tiny audiences, so we wrote the long version down once.
Dec 5, 2025 · 3 min read
Websites
How to compare options for pricing pages that answer questions
There is a cheap way, a fast way and a good way to handle pricing pages that answer questions. Here is how we pick.
Dec 4, 2025 · 3 min read
Food & drink
The honest cost of food photography with a phone
Food photography with a phone sounds like a big project until you break it into the three decisions that actually matter.
Dec 3, 2025 · 3 min read
Web apps
A simple checklist for onboarding checklists
Every month a client asks us about onboarding checklists. The short answer is: start smaller than you think.
Dec 2, 2025 · 3 min read
Business
Scope creep and the customer's point of view
We keep answering the same questions about scope creep, so we wrote the long version down once.
Dec 1, 2025 · 3 min read
Digital
Five tools we trust for content calendars you'll keep
Every month a client asks us about content calendars you'll keep. The short answer is: start smaller than you think.
Nov 30, 2025 · 3 min read
Websites
What nobody tells you about portfolio sites for photographers
Portfolio sites for photographers sounds like a big project until you break it into the three decisions that actually matter.
Nov 29, 2025 · 3 min read
Food & drink
Common mistakes with small bakery menus
Most of the advice on small bakery menus is written for companies with a marketing department. This one is written for the rest of us.
Nov 28, 2025 · 3 min read
Web apps
AI assistants inside your product: a short, practical primer
Most of the advice on AI assistants inside your product is written for companies with a marketing department. This one is written for the rest of us.
Nov 27, 2025 · 3 min read
Business
Saying no to bad projects without hiring a big team
Every month a client asks us about saying no to bad projects. The short answer is: start smaller than you think.
Nov 26, 2025 · 3 min read
Digital
Email lists that don't feel salesy: myths and reality
We keep answering the same questions about email lists that don't feel salesy, so we wrote the long version down once.
Nov 25, 2025 · 3 min read
Websites
Is site speed on a budget worth it in 2026?
We keep answering the same questions about site speed on a budget, so we wrote the long version down once.
Nov 24, 2025 · 3 min read
Compare
App builders versus real builds in real life, not in theory
There is a cheap way, a fast way and a good way to handle app builders versus real builds. Here is how we pick.
Nov 23, 2025 · 3 min read
Web apps
Planning file uploads that never break for a busy season
Most of the advice on file uploads that never break is written for companies with a marketing department. This one is written for the rest of us.
Nov 22, 2025 · 3 min read
Travel
From idea to launch with slow travel with a laptop
Slow travel with a laptop sounds like a big project until you break it into the three decisions that actually matter.
Nov 21, 2025 · 3 min read
Mobile apps
Camera-first app features in one weekend
We keep answering the same questions about camera-first app features, so we wrote the long version down once.
Nov 20, 2025 · 3 min read
Websites
9 lessons we learned about landing pages that actually convert
We keep answering the same questions about landing pages that actually convert, so we wrote the long version down once.
Nov 19, 2025 · 3 min read
Compare
How long Shopify versus a custom store really takes
Shopify versus a custom store sounds like a big project until you break it into the three decisions that actually matter.
Nov 18, 2025 · 3 min read
Web apps
Inventory tracking for tiny shops: the beginner's roadmap
Every month a client asks us about inventory tracking for tiny shops. The short answer is: start smaller than you think.
Nov 17, 2025 · 3 min read
Travel
Questions to ask before starting island hopping on a schedule
We keep answering the same questions about island hopping on a schedule, so we wrote the long version down once.
Nov 16, 2025 · 3 min read
Mobile apps
In-app purchases and subscriptions on a small budget
There is a cheap way, a fast way and a good way to handle in-app purchases and subscriptions. Here is how we pick.
Nov 15, 2025 · 3 min read
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