Life & culture
Screen time and sleep: a short, practical primer
Most of the advice on screen time and sleep is written for companies with a marketing department. This one is written for the rest of us.
Jul 12, 2026 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
Browse by topic
Latest
Digital
The quiet details behind customer support that scales
Most of the advice on customer support that scales is written for companies with a marketing department. This one is written for the rest of us.
Jul 11, 2026 · 3 min read
Websites
Small wins that add up in microcopy on buttons
Every month a client asks us about microcopy on buttons. The short answer is: start smaller than you think.
Jul 10, 2026 · 3 min read
Food & drink
Is catering enquiries online worth it in 2026?
There is a cheap way, a fast way and a good way to handle catering enquiries online. Here is how we pick.
Jul 9, 2026 · 3 min read
Mobile apps
The complete guide to getting through App Store review
Most of the advice on getting through App Store review is written for companies with a marketing department. This one is written for the rest of us.
Jul 8, 2026 · 3 min read
Business
Planning customer interviews for a busy season
Most of the advice on customer interviews is written for companies with a marketing department. This one is written for the rest of us.
Jul 7, 2026 · 3 min read
Digital
Logo files and where they belong and why timing matters
There is a cheap way, a fast way and a good way to handle logo files and where they belong. Here is how we pick.
Jul 6, 2026 · 3 min read
Websites
The honest cost of church and community websites
Every month a client asks us about church and community websites. The short answer is: start smaller than you think.
Jul 5, 2026 · 3 min read
Food & drink
9 lessons we learned about street food and cashless payments
There is a cheap way, a fast way and a good way to handle street food and cashless payments. Here is how we pick.
Jul 4, 2026 · 3 min read
Web apps
Multi-currency checkouts and the customer's point of view
We keep answering the same questions about multi-currency checkouts, so we wrote the long version down once.
Jul 3, 2026 · 3 min read
Business
Hiring your first contractor: the beginner's roadmap
Every month a client asks us about hiring your first contractor. The short answer is: start smaller than you think.
Jul 2, 2026 · 3 min read
Digital
Paid ads on a small budget for people who hate jargon
Most of the advice on paid ads on a small budget is written for companies with a marketing department. This one is written for the rest of us.
Jul 1, 2026 · 3 min read
Websites
Common mistakes with dark mode done tastefully
Every month a client asks us about dark mode done tastefully. The short answer is: start smaller than you think.
Jun 30, 2026 · 3 min read
Compare
Fixing quote comparisons, line by line when it goes wrong
Quote comparisons, line by line sounds like a big project until you break it into the three decisions that actually matter.
Jun 29, 2026 · 3 min read
Web apps
Role-based permissions without hiring a big team
Most of the advice on role-based permissions is written for companies with a marketing department. This one is written for the rest of us.
Jun 28, 2026 · 3 min read
Business
A better workflow for pricing your first service
We keep answering the same questions about pricing your first service, so we wrote the long version down once.
Jun 27, 2026 · 3 min read
Mobile apps
Battery-friendly background work, explained for non-technical owners
Every month a client asks us about battery-friendly background work. The short answer is: start smaller than you think.
Jun 26, 2026 · 3 min read
Websites
Website copy that sounds human in real life, not in theory
Most of the advice on website copy that sounds human is written for companies with a marketing department. This one is written for the rest of us.
Jun 25, 2026 · 3 min read
Compare
Freelance marketplaces, honestly: our field notes
Freelance marketplaces, honestly sounds like a big project until you break it into the three decisions that actually matter.
Jun 24, 2026 · 3 min read
Web apps
From idea to launch with appointment scheduling systems
We keep answering the same questions about appointment scheduling systems, so we wrote the long version down once.
Jun 23, 2026 · 3 min read
Travel
Before and after: budget flights and hidden fees
There is a cheap way, a fast way and a good way to handle budget flights and hidden fees. Here is how we pick.
Jun 22, 2026 · 3 min read
Mobile apps
Loyalty cards inside a phone: what actually works
Loyalty cards inside a phone sounds like a big project until you break it into the three decisions that actually matter.
Jun 21, 2026 · 3 min read
Life & culture
Burnout warning signs for a first-time owner
Every month a client asks us about burnout warning signs. The short answer is: start smaller than you think.
Jun 20, 2026 · 3 min read
Compare
How to compare options for web studios versus DIY builders
Web studios versus DIY builders sounds like a big project until you break it into the three decisions that actually matter.
Jun 19, 2026 · 3 min read
24 articles per page