Websites
Questions to ask before starting sitemaps and search indexing
Sitemaps and search indexing sounds like a big project until you break it into the three decisions that actually matter.
Jun 18, 2026 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Travel
A simple checklist for weekend trips that reset your brain
Every month a client asks us about weekend trips that reset your brain. The short answer is: start smaller than you think.
Jun 17, 2026 · 3 min read
Mobile apps
A month of app onboarding in three screens: what changed
We keep answering the same questions about app onboarding in three screens, so we wrote the long version down once.
Jun 16, 2026 · 3 min read
Life & culture
Five tools we trust for focus in a noisy world
There is a cheap way, a fast way and a good way to handle focus in a noisy world. Here is how we pick.
Jun 15, 2026 · 3 min read
Digital
What nobody tells you about AI search and getting cited
AI search and getting cited sounds like a big project until you break it into the three decisions that actually matter.
Jun 14, 2026 · 3 min read
Websites
How we approach e-commerce product pages
We keep answering the same questions about e-commerce product pages, so we wrote the long version down once.
Jun 13, 2026 · 3 min read
Food & drink
Meal prep for busy founders: a short, practical primer
Most of the advice on meal prep for busy founders is written for companies with a marketing department. This one is written for the rest of us.
Jun 12, 2026 · 3 min read
Web apps
The quiet details behind email notifications people read
Every month a client asks us about email notifications people read. The short answer is: start smaller than you think.
Jun 11, 2026 · 3 min read
Business
Refund and revision policies: myths and reality
There is a cheap way, a fast way and a good way to handle refund and revision policies. Here is how we pick.
Jun 10, 2026 · 3 min read
Digital
Is reviews and social proof worth it in 2026?
There is a cheap way, a fast way and a good way to handle reviews and social proof. Here is how we pick.
Jun 9, 2026 · 3 min read
Websites
The complete guide to booking forms people finish
We keep answering the same questions about booking forms people finish, so we wrote the long version down once.
Jun 8, 2026 · 3 min read
Food & drink
Planning family recipes worth digitising for a busy season
Every month a client asks us about family recipes worth digitising. The short answer is: start smaller than you think.
Jun 7, 2026 · 3 min read
Web apps
Exporting data to CSV and PDF and why timing matters
Every month a client asks us about exporting data to CSV and PDF. The short answer is: start smaller than you think.
Jun 6, 2026 · 3 min read
Business
Getting paid on time in one weekend
There is a cheap way, a fast way and a good way to handle getting paid on time. Here is how we pick.
Jun 5, 2026 · 3 min read
Digital
9 lessons we learned about local search and map listings
There is a cheap way, a fast way and a good way to handle local search and map listings. Here is how we pick.
Jun 4, 2026 · 3 min read
Websites
Free hosting versus paid hosting and the customer's point of view
We keep answering the same questions about free hosting versus paid hosting, so we wrote the long version down once.
Jun 3, 2026 · 3 min read
Compare
No-code tools and their ceilings: the beginner's roadmap
We keep answering the same questions about no-code tools and their ceilings, so we wrote the long version down once.
Jun 2, 2026 · 3 min read
Web apps
Membership and paywall flows for people who hate jargon
Every month a client asks us about membership and paywall flows. The short answer is: start smaller than you think.
Jun 1, 2026 · 3 min read
Travel
Homestays and small hotels on a small budget
Most of the advice on homestays and small hotels is written for companies with a marketing department. This one is written for the rest of us.
May 31, 2026 · 3 min read
Mobile apps
Fixing GPS tracking for small fleets when it goes wrong
We keep answering the same questions about GPS tracking for small fleets, so we wrote the long version down once.
May 30, 2026 · 3 min read
Life & culture
Why money habits for freelancers keeps coming up in client calls
Every month a client asks us about money habits for freelancers. The short answer is: start smaller than you think.
May 29, 2026 · 3 min read
Compare
A better workflow for WordPress maintenance costs
Every month a client asks us about WordPress maintenance costs. The short answer is: start smaller than you think.
May 28, 2026 · 3 min read
Web apps
Invoicing tools for freelancers, explained for non-technical owners
There is a cheap way, a fast way and a good way to handle invoicing tools for freelancers. Here is how we pick.
May 27, 2026 · 3 min read
Travel
Where working from a different time zone is heading next
We keep answering the same questions about working from a different time zone, so we wrote the long version down once.
May 26, 2026 · 3 min read
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