Travel
A better workflow for packing light for client visits
Every month a client asks us about packing light for client visits. The short answer is: start smaller than you think.
Apr 12, 2025 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Mobile apps
Designing for one-handed use, explained for non-technical owners
Every month a client asks us about designing for one-handed use. The short answer is: start smaller than you think.
Apr 11, 2025 · 3 min read
Life & culture
Where morning routines that survive kids is heading next
Every month a client asks us about morning routines that survive kids. The short answer is: start smaller than you think.
Apr 10, 2025 · 3 min read
Digital
Newsletters for tiny audiences: our field notes
We keep answering the same questions about newsletters for tiny audiences, so we wrote the long version down once.
Apr 9, 2025 · 3 min read
Websites
From idea to launch with pricing pages that answer questions
Every month a client asks us about pricing pages that answer questions. The short answer is: start smaller than you think.
Apr 8, 2025 · 3 min read
Food & drink
Before and after: food photography with a phone
There is a cheap way, a fast way and a good way to handle food photography with a phone. Here is how we pick.
Apr 7, 2025 · 3 min read
Web apps
Onboarding checklists: what actually works
We keep answering the same questions about onboarding checklists, so we wrote the long version down once.
Apr 6, 2025 · 3 min read
Business
Scope creep for a first-time owner
Most of the advice on scope creep is written for companies with a marketing department. This one is written for the rest of us.
Apr 5, 2025 · 3 min read
Digital
How to compare options for content calendars you'll keep
There is a cheap way, a fast way and a good way to handle content calendars you'll keep. Here is how we pick.
Apr 4, 2025 · 3 min read
Websites
Questions to ask before starting portfolio sites for photographers
We keep answering the same questions about portfolio sites for photographers, so we wrote the long version down once.
Apr 3, 2025 · 3 min read
Food & drink
A simple checklist for small bakery menus
Small bakery menus sounds like a big project until you break it into the three decisions that actually matter.
Apr 2, 2025 · 3 min read
Web apps
A month of AI assistants inside your product: what changed
Most of the advice on AI assistants inside your product is written for companies with a marketing department. This one is written for the rest of us.
Apr 1, 2025 · 3 min read
Business
Five tools we trust for saying no to bad projects
Most of the advice on saying no to bad projects is written for companies with a marketing department. This one is written for the rest of us.
Mar 31, 2025 · 3 min read
Digital
What nobody tells you about email lists that don't feel salesy
Every month a client asks us about email lists that don't feel salesy. The short answer is: start smaller than you think.
Mar 30, 2025 · 3 min read
Websites
How we approach site speed on a budget
Every month a client asks us about site speed on a budget. The short answer is: start smaller than you think.
Mar 29, 2025 · 3 min read
Compare
App builders versus real builds: a short, practical primer
Every month a client asks us about app builders versus real builds. The short answer is: start smaller than you think.
Mar 28, 2025 · 3 min read
Web apps
The quiet details behind file uploads that never break
We keep answering the same questions about file uploads that never break, so we wrote the long version down once.
Mar 27, 2025 · 3 min read
Travel
Slow travel with a laptop: myths and reality
There is a cheap way, a fast way and a good way to handle slow travel with a laptop. Here is how we pick.
Mar 26, 2025 · 3 min read
Mobile apps
Is camera-first app features worth it in 2026?
We keep answering the same questions about camera-first app features, so we wrote the long version down once.
Mar 25, 2025 · 3 min read
Websites
The complete guide to landing pages that actually convert
Every month a client asks us about landing pages that actually convert. The short answer is: start smaller than you think.
Mar 24, 2025 · 3 min read
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