Digital
Referral programs that work: what actually works
There is a cheap way, a fast way and a good way to handle referral programs that work. Here is how we pick.
May 6, 2025 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Websites
How long why your homepage hero matters really takes
Every month a client asks us about why your homepage hero matters. The short answer is: start smaller than you think.
May 5, 2025 · 3 min read
Food & drink
How to compare options for dietary labels done right
Dietary labels done right sounds like a big project until you break it into the three decisions that actually matter.
May 4, 2025 · 3 min read
Mobile apps
Questions to ask before starting push notifications without the spam
Push notifications without the spam sounds like a big project until you break it into the three decisions that actually matter.
May 3, 2025 · 3 min read
Business
A simple checklist for launch checklists
Launch checklists sounds like a big project until you break it into the three decisions that actually matter.
May 2, 2025 · 3 min read
Digital
A month of cookie banners and consent: what changed
Most of the advice on cookie banners and consent is written for companies with a marketing department. This one is written for the rest of us.
May 1, 2025 · 3 min read
Websites
Why real estate listing pages keeps coming up in client calls
Most of the advice on real estate listing pages is written for companies with a marketing department. This one is written for the rest of us.
Apr 30, 2025 · 3 min read
Food & drink
What nobody tells you about ghost kitchens
Every month a client asks us about ghost kitchens. The short answer is: start smaller than you think.
Apr 29, 2025 · 3 min read
Web apps
How we approach offline-first data sync
We keep answering the same questions about offline-first data sync, so we wrote the long version down once.
Apr 28, 2025 · 3 min read
Business
Bookkeeping without tears: a short, practical primer
There is a cheap way, a fast way and a good way to handle bookkeeping without tears. Here is how we pick.
Apr 27, 2025 · 3 min read
Digital
The quiet details behind analytics that answer one question
Analytics that answer one question sounds like a big project until you break it into the three decisions that actually matter.
Apr 26, 2025 · 3 min read
Websites
Small wins that add up in web fonts that load fast
There is a cheap way, a fast way and a good way to handle web fonts that load fast. Here is how we pick.
Apr 25, 2025 · 3 min read
Compare
Is what 'all-inclusive' should mean worth it in 2026?
Every month a client asks us about what 'all-inclusive' should mean. The short answer is: start smaller than you think.
Apr 24, 2025 · 3 min read
Web apps
The complete guide to audit logs your accountant will love
Most of the advice on audit logs your accountant will love is written for companies with a marketing department. This one is written for the rest of us.
Apr 23, 2025 · 3 min read
Business
Planning contracts in plain language for a busy season
Most of the advice on contracts in plain language is written for companies with a marketing department. This one is written for the rest of us.
Apr 22, 2025 · 3 min read
Digital
SEO for a brand-new site and why timing matters
SEO for a brand-new site sounds like a big project until you break it into the three decisions that actually matter.
Apr 21, 2025 · 3 min read
Websites
The honest cost of choosing a domain name you won't regret
There is a cheap way, a fast way and a good way to handle choosing a domain name you won't regret. Here is how we pick.
Apr 20, 2025 · 3 min read
Compare
9 lessons we learned about template packs versus custom design
There is a cheap way, a fast way and a good way to handle template packs versus custom design. Here is how we pick.
Apr 19, 2025 · 3 min read
Web apps
Internal admin panels and the customer's point of view
We keep answering the same questions about internal admin panels, so we wrote the long version down once.
Apr 18, 2025 · 3 min read
Travel
Travel tours booking online: the beginner's roadmap
Most of the advice on travel tours booking online is written for companies with a marketing department. This one is written for the rest of us.
Apr 17, 2025 · 3 min read
Mobile apps
QR ordering for cafes for people who hate jargon
We keep answering the same questions about QR ordering for cafes, so we wrote the long version down once.
Apr 16, 2025 · 3 min read
Life & culture
Keeping friendships while building on a small budget
Keeping friendships while building sounds like a big project until you break it into the three decisions that actually matter.
Apr 15, 2025 · 3 min read
Compare
Fixing Wix, Squarespace and the trade-offs when it goes wrong
Most of the advice on Wix, Squarespace and the trade-offs is written for companies with a marketing department. This one is written for the rest of us.
Apr 14, 2025 · 3 min read
Web apps
Customer dashboards without hiring a big team
We keep answering the same questions about customer dashboards, so we wrote the long version down once.
Apr 13, 2025 · 3 min read
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