Digital
Referral programs that work on a small budget
There is a cheap way, a fast way and a good way to handle referral programs that work. Here is how we pick.
May 1, 2026 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Websites
Fixing why your homepage hero matters when it goes wrong
We keep answering the same questions about why your homepage hero matters, so we wrote the long version down once.
Apr 30, 2026 · 3 min read
Food & drink
Why dietary labels done right keeps coming up in client calls
Every month a client asks us about dietary labels done right. The short answer is: start smaller than you think.
Apr 29, 2026 · 3 min read
Mobile apps
A better workflow for push notifications without the spam
Push notifications without the spam sounds like a big project until you break it into the three decisions that actually matter.
Apr 28, 2026 · 3 min read
Business
How we approach launch checklists
Launch checklists sounds like a big project until you break it into the three decisions that actually matter.
Apr 27, 2026 · 3 min read
Digital
Where cookie banners and consent is heading next
Most of the advice on cookie banners and consent is written for companies with a marketing department. This one is written for the rest of us.
Apr 26, 2026 · 3 min read
Websites
Real estate listing pages: our field notes
We keep answering the same questions about real estate listing pages, so we wrote the long version down once.
Apr 25, 2026 · 3 min read
Food & drink
Small wins that add up in ghost kitchens
Most of the advice on ghost kitchens is written for companies with a marketing department. This one is written for the rest of us.
Apr 24, 2026 · 3 min read
Web apps
Before and after: offline-first data sync
There is a cheap way, a fast way and a good way to handle offline-first data sync. Here is how we pick.
Apr 23, 2026 · 3 min read
Business
The complete guide to bookkeeping without tears
Every month a client asks us about bookkeeping without tears. The short answer is: start smaller than you think.
Apr 22, 2026 · 3 min read
Digital
Analytics that answer one question for a first-time owner
Analytics that answer one question sounds like a big project until you break it into the three decisions that actually matter.
Apr 21, 2026 · 3 min read
Websites
How to compare options for web fonts that load fast
Most of the advice on web fonts that load fast is written for companies with a marketing department. This one is written for the rest of us.
Apr 20, 2026 · 3 min read
Compare
The honest cost of what 'all-inclusive' should mean
We keep answering the same questions about what 'all-inclusive' should mean, so we wrote the long version down once.
Apr 19, 2026 · 3 min read
Web apps
A simple checklist for audit logs your accountant will love
There is a cheap way, a fast way and a good way to handle audit logs your accountant will love. Here is how we pick.
Apr 18, 2026 · 3 min read
Business
Contracts in plain language and the customer's point of view
There is a cheap way, a fast way and a good way to handle contracts in plain language. Here is how we pick.
Apr 17, 2026 · 3 min read
Digital
Five tools we trust for SEO for a brand-new site
We keep answering the same questions about SEO for a brand-new site, so we wrote the long version down once.
Apr 16, 2026 · 3 min read
Websites
What nobody tells you about choosing a domain name you won't regret
Most of the advice on choosing a domain name you won't regret is written for companies with a marketing department. This one is written for the rest of us.
Apr 15, 2026 · 3 min read
Compare
Common mistakes with template packs versus custom design
Template packs versus custom design sounds like a big project until you break it into the three decisions that actually matter.
Apr 14, 2026 · 3 min read
Web apps
Internal admin panels: a short, practical primer
Internal admin panels sounds like a big project until you break it into the three decisions that actually matter.
Apr 13, 2026 · 3 min read
Travel
Travel tours booking online without hiring a big team
We keep answering the same questions about travel tours booking online, so we wrote the long version down once.
Apr 12, 2026 · 3 min read
Mobile apps
QR ordering for cafes: myths and reality
Most of the advice on QR ordering for cafes is written for companies with a marketing department. This one is written for the rest of us.
Apr 11, 2026 · 3 min read
Life & culture
Keeping friendships while building, explained for non-technical owners
Most of the advice on keeping friendships while building is written for companies with a marketing department. This one is written for the rest of us.
Apr 10, 2026 · 3 min read
Compare
Wix, Squarespace and the trade-offs in real life, not in theory
We keep answering the same questions about Wix, Squarespace and the trade-offs, so we wrote the long version down once.
Apr 9, 2026 · 3 min read
Web apps
Planning customer dashboards for a busy season
Every month a client asks us about customer dashboards. The short answer is: start smaller than you think.
Apr 8, 2026 · 3 min read
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